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Earth Month 2022: Sustainable Farming at Matchaful

Apr 18, 2022

Earth Month 2022: Sustainable Farming at Matchaful

In honor of Earth Month, we’re highlighting the sustainable farming practices behind our matcha. At Matchaful, our mission to take care of ourselves, each other, and our planet begins at our roots—matcha. Today, all Matchaful matcha is free of both pesticides and synthetic fertilizers. Our range also includes USDA certified organic and solar-panel shaded teas.

Recipe - Mindful Mint Matcha Latte
Dec 20, 2021

Recipe - Mindful Mint Matcha Latte

There is something sentimental about the flavor of peppermint that seems woven into the fabric of the holiday season. Outside of nostalgia, mint offers a variety of health benefits. That's why we're sharing the recipe for one of our favorite seasonal mainstays with you: the Mindful Mint Matcha Latte.

Let’s Talk Color
Aug 24, 2021

Let’s Talk Color

Speaking about matcha, we often focus on the remarkable health benefits and the calming effect of the tea ritual. Today, we want to highlight matcha’s most eye-catching feature: the vibrant green color.

Recipe - Lychee Matcha Latte
Aug 11, 2021

Recipe - Lychee Matcha Latte

Inspired by the crisp, zesty, and fragrant produce available at stalls throughout our home neighborhood of Chinatown, this Lychee Matcha Latte recipe is a summer café favorite that you can now make at home!

Matcha On the Go
Jul 28, 2021

Matcha On the Go

As summer travel beckons, don’t venture out without your matcha essentials. We’ve got everything you need to enjoy an instant boost, wherever you are!

Recipe - Breath of Fresh Air
May 23, 2021

Recipe - Breath of Fresh Air

A Breath of Fresh Air is the special drink crafted from our collaboration with Cacao Lab. The combined benefits of matcha and cacao give an extra energy boost, while hibiscus and cardamom ground the heart in kindness and compassion.

Matchaful Mulberry Street Location
Apr 15, 2021

This Is Where We’re Whisking!

Since Matchaful's early days in popup spaces around NYC, our amazing friends and guests have helped us expand into  three unique cafés.

Herbalist Brianna Cherniak at Matchaful
Mar 25, 2021

Matchaful’s Spring Botanicals with Herbalist Brianna Cherniak

In time for spring, Herbalist Brianna Cherniak breaks down the power and health benefits of some of the season’s strongest herbal allies: berries.

Objects for matcha rituals, including chawan, whisk, and scoop
Feb 19, 2021

Objects for Rituals

Artisan-made pottery and handcrafted tools are a meaningful way to elevate your matcha ritual. They also make for a thoughtful gift for the matcha-obsessed special someone in your life.

Roses are red, Matcha is green...
Feb 15, 2021

Roses are red, Matcha is green...

Roses are romantic, but they aren't just for show. With their health benefits in mind, we've incorporated rose into a number of delicious recipes that you can enjoy at our cafés—or in your own home.

What Makes Kiwami, Kiwami?
Aug 21, 2020

What Makes Kiwami, Kiwami?

What sets one matcha apart from another? How, where, and when a tea plant is harvested will affect its flavor, color, and potency. In quality and taste, there’s another significant, but often forgotten, factor at play—the tea cultivar.

Matchaful Café Now Open at Whole Foods - Manhattan West
Jul 20, 2020

Matchaful Café Now Open at Whole Foods - Manhattan West

The café, located within the grocer’s 60,000-square-foot store, will bring single-origin, pesticide-free matcha and plant-based foods to the Hudson Yards neighborhood.

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