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Zen in the City
Matcha merges with botanical elixirs, adaptogens, and wabi-sabi philosophy to create a holistic wellness experience designed for our community. We build upon the nutritional benefits of matcha with a selection of plant-based drinks and small bites that offer functional health benefits, such as clarity, immunity, and digestive wellbeing. Our cafés are a modern refuge from the city’s busy pace, with textures and colors inspired by traditional tea ceremonies.
What People Are Saying
Phenomenal location, mesmermizing ambience, drinks made from the core ingredients, you can watch the meticulous preparation, organic, a 100%.
I come here practically everyday. Best matcha place EVER. I live in Brooklyn but sometimes I solely come to Manhattan just to get my matcha from Matchaful. So delicious and authentic.
I was never a fan of matcha until I came here. Theirs is like if you put warm happiness in a to-go cup.
Fan Favorites
Menu Highlights
VANILLA ZEN — ( Calm )
Hikari Ceremonial Matcha, vanilla extract, ashwagandha, cinnamon, MCT, maple syrup, oat milk
INDIGO GLOW — ( Beauty )
Hikari Ceremonial Matcha, taro root, maqui berry, maple syrup, oat milk
GINGER ZING — ( Immunity )
Hikari Ceremonial Matcha, fresh ginger, fresh turmeric, camu camu, peppercorn, raw honey, macadamia milk
Spring 2023
Seasonal Specials
OMAKASE BERRY MATCHA LATTE
Hikari Ceremonial Matcha, Oishii Omakase strawberries, dragon fruit, sea moss, rose water, maple, housemade oat milk
OMAKASE BERRY HOUJICHA LATTE
Houjicha (roasted green tea powder), Oishii Omakase strawberries, dragon fruit, sea moss, rose water, maple, housemade oat milk
OMAKASE BERRIES & CREAM SMOOTHIE
Oishii Omakase strawberries, MALK unsweetened almond milk, banana, coconut, dragon fruit, sacha inchi, taro, sea moss, rose water, maple
SoHo
Address:
184 Prince St.
New York, NY 10012
Hours:
Open Every Day, 8:30am - 6pm
Nolita
Address:
217 Mulberry St.
New York, NY 10012
Hours:
Open Every Day, 8:30am - 7pm
Whole Foods at
Hudson Yards
Address:
450 W 33rd St.
New York, NY 10001
Hours:
Open Every Day, 8am - 7pm
Botanical Nutrition
Matchaful Partners
Great care goes into our ingredient selections, and we’re proud to work with true masters of their craft. Each partner of Matchaful is carefully sourced for the purity of their products and integrity of their business. At our cafés, you’ll find thoughtful producers, such as Anima Mundi, Plant People, Cacao Laboratory, LAFAZA, Swheat Straws, and more. Curious about an ingredient? Don’t hesitate to ask us where it’s from!