Zen in the City
Matcha merges with botanical elixirs, adaptogens, and wabi-sabi philosophy to create a holistic wellness experience designed for our community. We build upon the nutritional benefits of matcha with a selection of plant-based drinks and small bites that offer functional health benefits, such as clarity, immunity, and digestive wellbeing. Our cafés are a modern refuge from the city’s busy pace, with textures and colors inspired by traditional tea ceremonies.
What People Are Saying
Phenomenal location, mesmermizing ambience, drinks made from the core ingredients, you can watch the meticulous preparation, organic, a 100%.
I come here practically everyday. Best matcha place EVER. I live in Brooklyn but sometimes I solely come to Manhattan just to get my matcha from Matchaful. So delicious and authentic.
I was never a fan of matcha until I came here. Theirs is like if you put warm happiness in a to-go cup.
Fan Favorites
Menu Highlights
VANILLA ZEN — ( Calm )
Hikari Ceremonial Matcha, vanilla extract, ashwagandha, cinnamon, MCT, maple syrup, oat milk
INDIGO GLOW — ( Beauty )
Hikari Ceremonial Matcha, taro root, maqui berry, maple syrup, oat milk
GINGER ZING — ( Immunity )
Hikari Ceremonial Matcha, fresh ginger, fresh turmeric, camu camu, peppercorn, raw honey, macadamia milk
Winter
Seasonal Specials
MATCHA NOG LATTE
Hikari Ceremonial Matcha, cinnamon, nutmeg, vanilla extract, mucuna, tocos, maple syrup, housemade oat milk
HOUJICHA NOG LATTE
Houjicha, cinnamon, nutmeg, vanilla extract, mucuna, tocos, maple syrup, housemade oat milk
RED VELVET LATTE
Hikari Ceremonial Matcha, almond extract, cacao, beet, vanilla extract, coconut sugar, housemade oat milk
CACAO MINT SMOOTHIE
Banana, macadamia milk, cacao, vanilla extract, peppermint, pumpkin seed protein
SoHo
ADDRESS:
184 Prince St.
New York, NY 10012
HOURS:
Open Weekdays, 8am-6pm
Weekends, 8:30am - 6pm
SoHo
ADDRESS:
184 Prince St.
New York, NY 10012
HOURS:
Open Weekdays, 8am-6pm
Weekends, 8:30am - 6pm
SoHo
ADDRESS:
184 Prince St.
New York, NY 10012
HOURS:
Open Weekdays, 8am-6pm
Weekends, 8:30am - 6pm
Nolita
ADDRESS:
217 Mulberry St.
New York, NY 10012
HOURS:
Open Every Day, 8:30am - 6pm
Nolita
ADDRESS:
217 Mulberry St.
New York, NY 10012
HOURS:
Open Every Day, 8:30am - 6pm
Nolita
ADDRESS:
217 Mulberry St.
New York, NY 10012
HOURS:
Open Every Day, 8:30am - 6pm
West Village
ADDRESS:
87 Christopher St.
New York, NY 10014
HOURS:
Open Every Day, 8:30am - 6pm
West Village
ADDRESS:
87 Christopher St.
New York, NY 10014
HOURS:
Open Every Day, 8:30am - 6pm
West Village
ADDRESS:
87 Christopher St.
New York, NY 10014
HOURS:
Open Every Day, 8:30am - 6pm
WHOLE FOODS AT
Hudson Yards
ADDRESS:
450 W 33rd St.
New York, NY 10001
HOURS:
Open Every Day, 8am - 7pm
WHOLE FOODS AT
Hudson Yards
ADDRESS:
450 W 33rd St.
New York, NY 10001
HOURS:
Open Every Day, 8am - 7pm
WHOLE FOODS AT
Hudson Yards
ADDRESS:
450 W 33rd St.
New York, NY 10001
HOURS:
Open Every Day, 8am - 7pm
INSIDE CLEAN MARKET
Midtown East
ADDRESS:
240 E 54th St.
New York, NY 10022
HOURS:
Open Every Day, 8am - 5pm
Except Sunday, 9am - 5pm
INSIDE CLEAN MARKET
Midtown East
ADDRESS:
240 E 54th St.
New York, NY 10022
HOURS:
Open Every Day, 8am - 5pm
Except Sunday, 9am - 5pm
INSIDE CLEAN MARKET
Midtown East
ADDRESS:
240 E 54th St.
New York, NY 10022
HOURS:
Open Every Day, 8am - 5pm
Except Sunday, 9am - 5pm
INSIDE CLEAN MARKET
Brookfield Place
ADDRESS:
250 Vesey Street, 2nd Floor
New York, NY 10281
HOURS:
Monday - Friday, 8am - 5pm
Saturday - Sunday, 9:30am - 5pm
INSIDE CLEAN MARKET
Brookfield Place
ADDRESS:
250 Vesey Street, 2nd Floor
New York, NY 10281
HOURS:
Monday - Friday, 8am - 5pm
Saturday - Sunday, 9:30am - 5pm
INSIDE CLEAN MARKET
Brookfield Place
ADDRESS:
250 Vesey Street, 2nd Floor
New York, NY 10281
HOURS:
Monday - Friday, 8am - 5pm
Saturday - Sunday, 9:30am - 5pm
Botanical Nutrition
A key component to Matchaful is our focus on botanical nutrition—a plant-based philosophy that elevates individual ingredients through pairings that enhance their unique health benefits. We weave the ancient wisdom of adaptogenic and herbal remedies with wholesome ingredients to create health-forward products bursting with flavor and matcha-driven goodness.
Matchaful Partners
Great care goes into our ingredient selections, and we’re proud to work with true masters of their craft. Each partner of Matchaful is carefully sourced for the purity of their products and integrity of their business. At our cafés, you’ll find thoughtful producers, such as Anima Mundi, Plant People, Cacao Laboratory, LAFAZA, Swheat Straws, and more. Curious about an ingredient? Don’t hesitate to ask us where it’s from!
Can’t Make It to a Café?
For those not near one of our cafés, we offer all the tools and materials needed to bring the Matchaful experience home. Shop a selection of matcha and ritual objects used daily in our cafés.