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Matchaful Cafés

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COVID-19 POLICY

The health of our Team Members, customers, and vendors is our top priority, and we have implemented enhanced hygiene measures throughout our cafés. We will continue to closely monitor the information available and take action as recommended.

Zen in the City

Matcha merges with botanical elixirs, adaptogens, and wabi-sabi philosophy to create a holistic wellness experience designed for our community. We build upon the nutritional benefits of matcha with a selection of plant-based drinks and small bites that offer functional health benefits, such as clarity, immunity, and digestive wellbeing. Our cafés are a modern refuge from the city’s busy pace, with textures and colors inspired by traditional tea ceremonies.

What People Are Saying

Phenomenal location, mesmermizing ambience, drinks made from the core ingredients, you can watch the meticulous preparation, organic, a 100%.

Mumin M., Google

I come here practically everyday. Best matcha place EVER. I live in Brooklyn but sometimes I solely come to Manhattan just to get my matcha from Matchaful. So delicious and authentic.

S.G., Google

I was never a fan of matcha until I came here. Theirs is like if you put warm happiness in a to-go cup.

Angelina T., Yelp

Fan Favorites

Menu Highlights

VANILLA ZEN — ( Calm )
Hikari Ceremonial Matcha, vanilla extract, ashwagandha, cinnamon, MCT, maple syrup, oat milk

INDIGO GLOW — ( Beauty )
Hikari Ceremonial Matcha, taro root, maqui berry, maple syrup, oat milk

GINGER ZING — ( Immunity )
Hikari Ceremonial Matcha, fresh ginger, fresh turmeric, camu camu, peppercorn, raw honey, macadamia milk

Spring 2023

Seasonal Specials

OMAKASE BERRY MATCHA LATTE
Hikari Ceremonial Matcha, Oishii Omakase strawberries, dragon fruit, sea moss, rose water, maple, housemade oat milk

OMAKASE BERRY HOUJICHA LATTE
Houjicha (roasted green tea powder), Oishii Omakase strawberries, dragon fruit, sea moss, rose water, maple, housemade oat milk

OMAKASE BERRIES & CREAM SMOOTHIE
Oishii Omakase strawberries, MALK unsweetened almond milk, banana, coconut, dragon fruit, sacha inchi, taro, sea moss, rose water, maple

SoHo

Address:

184 Prince St.

New York, NY 10012

Hours:

Open Every Day, 8:30am - 6pm

Nolita

Address:

217 Mulberry St.

New York, NY 10012

Hours:

Open Every Day, 8:30am - 7pm

Whole Foods at

Hudson Yards

Address:

450 W 33rd St.

New York, NY 10001

Hours:

Open Every Day, 8am - 7pm

Botanical Nutrition

A key component to Matchaful is our focus on botanical nutrition—a plant-based philosophy that elevates individual ingredients through pairings that enhance their unique health benefits. We weave the ancient wisdom of adaptogenic and herbal remedies with wholesome ingredients to create health-forward products bursting with flavor and matcha-driven goodness.

Matchaful Partners

Great care goes into our ingredient selections, and we’re proud to work with true masters of their craft. Each partner of Matchaful is carefully sourced for the purity of their products and integrity of their business. At our cafés, you’ll find thoughtful producers, such as Anima Mundi, Plant People, Cacao Laboratory, LAFAZA, Swheat Straws, and more. Curious about an ingredient? Don’t hesitate to ask us where it’s from!

Can’t Make It to a Café?

For those not near one of our cafés, we offer all the tools and materials needed to bring the Matchaful experience home. Shop a selection of matcha and ritual objects used daily in our cafés.