Location: New York, NY | Position Type: Full-Time | Salary Range: $75,000-85,000, depending on experience level

Job Overview:

The Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote the cafés, e-commerce and supports overall business goals. This role requires expertise in digital channels, analytics, and customer acquisition strategies, aimed at driving brand awareness, engagement, and conversion through a range of online platforms. The ideal candidate will be creative, organized, and proficient in digital marketing tools, with a passion for growing brand awareness and engaging audiences online.

Key Responsibilities:

Campaign Management:

• Develop and implement comprehensive digital marketing strategies to increase online presence and drive business growth across platforms like Google Ads, Facebook, Instagram, TikTok, LinkedIn, and others.
• Create and manage campaigns across various channels (SEO, PPC, email marketing, social media, display advertising, etc.).
• Collaborate with the brand team to plan for compelling digital content, including blogs, social media posts, email newsletters, and web copy.
• Monitor and optimize campaigns to ensure they meet business objectives (e.g., lead generation, brand awareness, engagement).
• Stay updated with the latest trends, tools, and technologies in digital marketing.
• Ensure campaigns are delivered on time, within budget, and in alignment with company goals.

Digital Management:

• Help maintain and update the company website and social media channels with fresh, engaging content.
• Assist team with content calendar ideation and ensure content aligns with overall marketing strategy.
• Ensure all digital channels and websites have up to date information for both café and e-commerce. 
• Management of Google My Business and other online presence for café locations, including but not limited to Google, Yelp, Classpass, Apple Maps, etc.
• Leverage CRM tools to nurture leads and convert prospects into customers.
• Manage cafe delivery platforms (Square, Ubereats, Doordash, etc.) marketing and advertising.  

Email Marketing:

• Manage the planning, creation, and execution of email marketing campaigns (newsletters, promotional emails, automations, etc.) with support from the brand team on content.
• Segment email lists to ensure targeted, personalized communications.
• Analyze email performance and make recommendations for improvements.
• Assist in A/B testing of campaigns, landing pages, and email content to optimize performance.
• Optimize current email automations and create additional flows within email marketing platforms for both cafés and e-commerce. 

Social Media Marketing and Advertising:

• Develop, implement, and manage social media strategies – including both organic and paid – across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). Work closely with the brand team to plan for content creation.
• Monitor and engage with followers, respond to comments, and grow brand presence.
• Analyze social media performance and make recommendations for improvement.
• Analyze social media trends, competitor activity, and industry news to inform strategy.

Data, Analytics & SEO:

Use data-driven insights to measure and report on the performance of digital marketing campaigns (traffic, leads, conversions, ROI).

Utilize analytics tools like Google Analytics, social media insights, and email marketing metrics to adjust strategies accordingly.

Manage on-page and off-page SEO to improve organic search rankings and drive traffic.

• Collaboration & Reporting:
• Collaborate with internal teams (e.g., brand, cafe, e-comm, sales, and product) to ensure alignment on digital marketing efforts.
• Manage and direct external ad agency for Google Ads, report monthly results to the internal team.
• Continuously assess how individual campaigns and various platforms are performing in order to suggest where resources and/or budget should be allocated to improve overall digital marketing ROI.
• Provide regular updates and reports on campaign performance, social media activity, and website analytics.

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent work experience).
• 2-5 years of experience in digital marketing, social media, or a related field.
• Familiarity with digital marketing platforms (e.g., Square, Shopify, Klaviyo, Google Ads, Facebook Ads Manager, email marketing tools).
• Strong understanding of SEO, SEM, and web analytics (Google Analytics, etc.).
• Excellent written and verbal communication skills.
• Proficient in Google Workspace (Docs, Sheets, Slides).
• Experience with social media platforms, planning, and scheduling tools.
• Basic knowledge of HTML/CSS and website content management systems (e.g., Shopify, Square) is a plus.

Preferred Skills:

• Experience with Google and/or Social Media Advertising.
• Experience with Canva, Figma, or other design tools.
• Experience with Slack and Asana.
• Strong organizational skills and attention to detail.

Personal Attributes:

• Creative thinker with a proactive approach to problem-solving.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong time-management and multitasking skills.
• Ability to analyze data and make data-driven decisions.
• Eagerness to learn and stay current with digital marketing trends and best practices.
• Strong team player with the ability to collaborate effectively.
• Passionate about health, hospitality, matcha and growing this brand!

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional development and growth.
• A collaborative and innovative work environment.
• Monthly matcha subscription and one free employee drink per day at cafés.

How to Apply: Please submit your resume and a cover letter outlining your experience and qualifications. Send your application to danielle@matchaful.com with the subject line “Digital Marketing Manager Application” as the subject line. We are not accepting applications from people based outside of the NYC area or current undergraduates.

Matchaful Cafés, NYC

Matchaful offers sustainable Japanese matcha and active botanical nutrition. We have (8) cafe locations in NYC and are passionate about leading the matcha movement in a sustainable, elevated and respectable way.

Making matcha is all about the highest level of integrity, recipe mastery, and the energy to showcase your creations. We are looking for a caring and diligent Store Lead to join our growing team.

Matchaful is committed to offering healthy, plant-based offerings and a serene environment to enjoy a beautiful cup of matcha. We respect the art of Japanese matcha making, while bringing awareness around wellness through all of our adaptogenic ingredients.

As Matchaful’s Store Lead, you'll be responsible for leading the daily operations, people, and initiatives at our Prince St. store in Soho. You will help to ensure the highest level of quality for our incredible matcha-based wellness drinks and food, maintaining a pristine (and aesthetically amazing) environment, and upholding the highest level of service—all while forging unique connections with our staff and our customers.

Salary Range $62,400 - $65,400

Health benefits available 

5 days/week commitment

About You:

• Strong leadership capabilities
• Respect for the art of matcha and how it's respectfully made
• Extreme care for the café space
• Excellent communication skills and customer connection
• Pristine level of organization
• Incredible attention to detail

Core Responsibilities:

• Lead matcharista team on store priorities and directives
• Attend biweekly manager meeting to review priorities and sales goals
• Lead initiatives to maintain a happy and professional workplace environment and make sure staff is complying with company dress code and etiquette policies
• Develop and continue skill set of matcharistas and communicate performance updates on a weekly basis to General Manager
• Make sure that staff is executing menu changes or seasonal menu items properly
• Communicate written warning to the matcharista
• Regularly communicate with the store team via internal chat channels
• Manage café scheduling on Square Teams
• Make sure all shifts are covered - when baristas are sick, no-shows, etc.
• Ensure café is always prepared for a health inspection, lead the café to maintain an A inspection grade
• Streamline drink-making, flow, etc.
• Conduct daily quality checks on all drinks/products
• Collect feedback from both staff and customers and figure out how to improve overall experience
• Monitor employee time cards in Square
• Lead organization of basement storage areas
• Conduct weekly and monthly inventory reports in Marketman, ensure that Square is accurately reported
• Order milk and some other items based on Square sales reports
• Ensure all concentrates are sufficiently prepared at all times
• Monitor dates of all fresh concentrates, milks, and produce, to ensure nothing is used past its recommended date - Make sure everything is labeled.
• Enforce record keeping of all food waste
• Set daily (and sometimes hourly) sales goals for employees, and inspire team to meet them
• Keep retail stocked on display shelves ​at all times—​maintain a beautiful storefront
• Delegate tasks to staff during slow periods

Required Qualifications:

• 2+ years of hospitality leadership experience
• You can lift up to 50 lbs
• Wellness background | major plus
• Food handlers permit | major plus

Hudson Yards Cafe, NYC

Hourly wage: $20 hourly +tips 

Matchaful offers sustainable Japanese matcha and active botanical nutrition. We have (8) cafe locations in NYC and are passionate about leading the matcha movement in a thoughtful, elevated and respectable way.

Making matcha is all about the highest level of integrity, recipe mastery, and the energy to showcase your creations. We are looking for a caring and diligent Assistant Store Lead to join our growing team and lead our Hudson Yards location.

Matchaful is committed to offering healthy, plant-based offerings and a serene environment to enjoy a perfectly crafted cup of matcha. We respect the art of Japanese matcha whisking, while fostering education around wellness through our adaptogenic ingredient bar.

As Matchaful’s Assistant Store Lead, you will be responsible for leading the daily operations, people, and sales initiatives at our Hudson Yards location. You will ensure the highest level of quality for our incredible matcha-based wellness drinks and food, maintain a pristine, aesthetically amazing, and organized environment, and uphold the highest level of customer service—all while forging unique connections with our staff and our guests.

About You:

• Strong leadership capabilities
• Respect for the traditional art of matcha 
• Extreme care for the café space
• Excellent communication skills
• Excellent customer service skills and desire for connecting with community
• Pristine level of organization
• Incredible attention to detail
• Commitment to improving our café operations and presentation

Requirements:

• 2+ years of hospitality leadership experience
• Flexible schedule and full time availability (40 hours/week commitment)
• Wellness background | major plus
• Food handlers permit | required

Core responsibilities (but not limited to): 

• Monitor daily sales goals for employees, help to increase average ticket price by promoting upsell opportunities, and inspire team to meet them
• Work towards 17% labor goals and maintain or improve Google ratings
• Lead matcharista team on company and store priorities and directives
• Incorporate sales techniques to boost retail sales   
• Assist in onboarding new hires, training new team members, and retraining team members
• Ensure employees consistently adhere to established procedures and protocols set by Regional Lead/Company
• Attend weekly meetings with leadership to review priorities and sales goals
• Lead initiatives to maintain a happy and professional workplace environment and make sure staff is complying with company dress code and etiquette policies, as well as DOH compliance at all times
• Develop and continue skill set of matcharistas and communicate performance updates on a weekly basis to Regional Leader
• Order weekly items through Marketman and adjust Weekly Ordering Schedules as needed
• Communicate equipment issues or ingredient/supply shortages on items
• Make sure that staff are executing menu changes or seasonal menu items properly
• Correct certain disciplinary actions while working and communicate them to Regional Leader
• Communicate on a regular basis to the store team via Slack
• Manage café scheduling on Square Teams
•  Communicate with barista staff about schedule changes
• Assist with keeping shifts covered - when baristas are sick, no-shows, etc.
• Ensure café is always prepared for a health inspection, lead the café to maintain an A inspection grade
• Ensure that drink making is streamlined and there’s a good flow
• Conduct consistent or as-needed quality checks on all drinks/products
• Monitor employee time cards in Square
• Lead organization of all storage areas
• Conduct weekly and monthly inventory reports in Marketman, ensure that Square is accurately reported 
• Required to be available for EOM inventory counts (last day of the month) 
• Place orders to Commissary Kitchen based on Square sales reports through Marketman
• Ensure all concentrates are sufficiently stocked at all times
• Monitor dates of all fresh concentrates, milks, and produce, to ensure nothing is used past its recommended date - Make sure everything is labeled.
• Enforce and maintain record keeping of all food waste
• Keep retail stocked on display shelves ​at all times and ​maintain beautiful storefront
• Delegate tasks to staff during slow periods
• Receive, organize and adjust invoices into Marketman

Matchaful Culinary Lab, Clinton Hill, Brooklyn NYC

$18-22/hr

Matchaful offers sustainable Japanese matcha and active botanical nutrition. We currently have (6) cafe locations in NYC, and we’re expanding this summer into Brooklyn! Our small team is passionate about leading the plant-based matcha + food movement in a sustainable, elevated and respectable way.

The Matchaful Culinary Lab in Clinton Hill will be the largest space we've been in yet, and it will feature our first dedicated culinary production facility as well as our signature Matchaful Café. At Matchaful, we make all of our concentrates for our creative lattes- such as the beloved ginger zing, secret garden, and cacao dream - in our very own kitchen. Over the past few years, we’ve also expanded our plant-based, gluten-free offerings to include a yuzu donut, vegan soft serve, matcha sunflower butter oats, and matcha sesame noodles…to name a few. Matchaful’s Grain-Free Granola that is now sold in grocery stores was actually developed in our café kitchen. The Matchaful Culinary Lab will be a space for innovation, experimentation, and nourishment! We can’t wait to give our loyal community a window into what we’re doing behind the scenes. 

As Matchaful’s Prep Chef, you will be responsible for the preparation of our in-house food offerings, cleaning and organizing the space, and working directly under our Head Chef and Culinary Manager.

Lots of growth opportunities exist as Matchaful as we expand our culinary offerings and cafe footprint this year! We are open to interviewing all levels of experience to find the right fit if it exists within our team - we are always changing and growing! Please email your resume and a brief cover letter about why you’d be a great fit for our team to retail@matchaful.com.

About the Prep Chef role: 

• 3-4 days/week minimum commitment
• Prepare food to meet orders for all cafés daily 
• Build prep kits for kitchen and set up production for success 
• Communicate on Slack with managers about day to day tasks 
• Follow best kitchen practices and follow all kitchen protocols 
• Accurately label and store food items
• Maintain ingredient stocks
• Wash dishes and conduct daily cleaning tasks 
• Must be able to commit to working early hours 
• Must be willing to obtain a Food Protection Certificate if not already certified 
• Record all production events in production log and kitchen waste log 
• Assist with End of Month inventory accounts as needed

About You:

• Great team player
• Passionate about plant-based food and matcha
• Awesome communicator 
• Hardworking and efficient
• You take direction well and are open to constructive feedback 
• You work well under pressure 
• Physical stamina to stand for long periods
• Ability to reach, stoop, bend and lift up heavy items or equipment up to 50 lbs
• Attention to detail
• You love organization and helping to improve kitchen spaces 
• 2-3 years of professional kitchen experience, commissary kitchen experience a plus
• Culinary school education is a plus (but not necessary)
• Food Protection Certificate a plus
• You love learning and you want to grow with Matchaful! 

Matchaful Cafés, NYC

Matchaful offers sustainable Japanese matcha and active botanical nutrition. We have (8) cafe locations in NYC and are passionate about leading the matcha movement in a sustainable, elevated and respectable way.

Making matcha is all about the highest level of integrity, recipe mastery, and the energy to showcase your creations. We are looking for caring, emotionally mature, and diligent baristas to join our growing team.

Matchaful is committed to offering healthy, plant-based offerings and a serene environment to enjoy a beautiful cup of matcha. We respect the art of Japanese matcha making, while bringing awareness around wellness through all of our adaptogenic ingredients.

As Matchaful’s Matcharista, you'll be responsible for creating our incredible matcha-based wellness items, maintaining a pristine (and aesthetically amazing) environment, and upholding the highest level of service—all while forging unique connections with our customers.

***We are a growing company, many opportunities exist as Matchaful expands our cafe footprint this year.

3 days/week minimum commitment. Ideally would be able to commit to working 4-5 days per week at any location

Starting Pay: $16.50/hr + tips. Increases to $17 with a Food Protection Certificate, which must be obtained within 30 days

About You:

• Emotionally mature
• Care about matcha and how it's respectfully made
• Extreme care for the café space
• Excellent communication skills and customer connection
• Pristine level of organization
• Incredible attention to detail

Requirements:

• 1-2+ years of hospitality experience
• You can lift up to 50 lbs
• Wellness background | major plus
• Food handles permit | major plus