The Basics

What is Matcha?

The word “matcha” actually means “powdered tea” in Japanese. Matcha is the crème de la crème of green tea. Matcha is made from shade-grown, 100% green tea leaves that have been ground into an ultra-fine powder. Traditional green tea is steeped in hot water and then discarded, but matcha is placed directly into water and then fully consumed.

Several weeks prior to the leaves being harvested, the tea bushes are covered to block out direct sunlight. Doing so slows down the growth of the leaves, turning the leaves a darker shade of green and increases the production of amino acids.

The Basics

Determining Quality

How Do I Determine the Quality of My Matcha?

The simplest way to determine the quality of your matcha is simply by looking at its color. The highest quality matcha will look vibrantly green while lower grades will have a duller appearance with the lowest grades looking brownish green.

How Does Matchaful's Matcha Get So Bright Green? Are There Any Fillings or Color Added?

Matchaful’s matcha contains only one ingredient: 100% organic matcha. Although the colors look almost too bright green not to have any additives, we can assure you that when you buy Matchaful, you are buying only only one ingredient: 100% organic matcha. This is part of the beauty of matcha!

Where Does Matcha Come From?

Matcha is grown across Asia. However, the most famous matcha-producing regions are located in the Shizuoka, Kyoto, Aichi, and Fukuoka prefectures of Japan. Matchaful comes from the Shizuoka and Aichi regions. Shizuoka is highly regarded as the region with the best weather conditions and the richest volanic soil, creating perfect conditions for matcha production.

How Do I Store My Matcha?

We suggest that once opened, that you keep your tin in either your refrigerator or freezer. We at Matchaful choose to keep our tins in the freezer as the lower temperatures help to preserve the freshness the longest. Once you've opened your tin, you should consume the tea within 3 months for optimal freshness.

Allergies & Nutrition

Health Questions

Is Your Matcha Vegan and Gluten-Free?

Yes. Matchaful's matcha contains only one ingredient - 100% organic, vegan, gluten-free matcha.

Does it Contain Sugar?

Matcha naturally contains trace amounts of sugar - approximately 20mg / serving. However, we do not add any ingredients, including sugar, to our matcha.

How Many Calories Are in Your Matcha?

Our organic matcha is an extremely low calorie beverage. Matchaful's matcha powder contains only three (3) calories per 1 gram serving of matcha powder. One (1) gram of matcha equals approximately 1/2 tsp.

Is Matchaful's Matcha Certified Kosher?

Our matcha does not have Kosher certification.

Recurring Orders


What Are the Details of the Subscription Program?

The subscription program is perfect for you if you don't want to have to remember to place your monthly (or every two months) matcha order and you love special discounts.

You will receive a 15% discount on every single order and receive free shipping. That's a total discount of up to $12 a month.

Terms and Conditions:

There is a 2 order minimum fulfilled order on all subscriptions. By starting a monthly subscription, you agree to this policy.

Other helpful information on subscriptions:

— Your subscription orders will be automatically placed on the same day of the month you began your subscription. For example, if you started your subscription on 1/3, your order will be automatically placed on the 3rd of each month or every other month (whichever interval you specified).

— You will be charged when the order is placed.

— If you know in advance you won't be needing matcha for awhile, or aren't ready for your next order, you can select a new date for delivery.

— So long as your monthly order has not already been processed, you can also cancel at any time via your account, or by dropping us a quick email to hello@matchaful.com and we'll remove the subscription for you.

— Once your monthly subscription order has been processed, we cannot intercept or cancel orders. If you need to make changes to or cancel your order, including updating the shipping address, please update via your account or email us at hello@matchaful.com at least 2-3 days in advance of your order date.