It’s not a groundbreaking story, but it’s a story we can all relate to: our founder, Hannah, worked really really hard, didn’t sleep enough, traveled too much and had little time or energy to eat well. This unhealthy lifestyle developed into stomach issues, as well as loss in hair. After confronting many doctors about improving her health, she often left unsatisfied, causing her to search for alternative solutions. After heavy research, she stumbled upon reading about this magical-sounding tea, matcha.
As fate would have it, a friend had just returned from Japan and offered to let Hannah try some. The rest was history. Her kitchen became a test lab where she started importing matcha in from Japan so that she could get quality, organic matcha. She became her friends most excited matcha advocate and quickly created a community around her of matcha geeks.
She finally found what she was looking for: an antioxidant-loaded, energy-giving, grounding tea that she could drink every single day that was actually GOOD for her. There was only one hitch: where could she get it? And why was it so hard to get organic matcha in the US? And where in Japan does matcha actually come from? Who actually grows it?
Finally she knew she had to do something more, something bigger. She needed to share the highest quality organic matcha with the US. Matchaful was then born.
Everything we do stems from Hannah’s original mission: to take care. Take care of those around you. Take care of our planet. Take care of yourself. And do it Every. Single. Day.
“We care. And we want you to care, too. We care what we put in our bodies and what you put in yours. We care about our footprint on the planet.“
- Hannah Habes, Chief Matcha Officer
Our relationships start at the source
on the ground at the tea farms in Japan. We are firm believers that successful relationships are built on trust and transparency.
This is why we believe it is so important to work directly with our incredible tea farms to assure that the best-tasting, freshest organic matcha ends up in your cup.
We are a small group of friends and “matchapreneurs” with diverse backgrounds that came together because we wanted to spread the organic matcha movement.
We believe that matcha is more than just a tea, it’s a new way of life, and an improved sense of being. We share the same values amongst each other and want to work with those who respect our values.
100% Organic Matcha
No matter how you slice it, pesticides just aren’t doing our bodies any favors.
It is extremely important to us here at Matchaful that we source only premium, 100% organic matcha from Japan. After trying countless varieties of matcha from all over Japan, we decided on the beautiful, mountainous fields of Aichi and Shizuoka Prefectures as the source of our organic matcha.
Our Emerald and Jade grade matcha are USDA, JAS (Japanese Agricultural Standard), and EU organic certified. As organic regulations are very specific about the types of fertilizer you can use, it is often the case that organic tea plants do not get the same nutrient replenishment as their conventional counterparts with each passing generation. As a result of this, both our Emerald + Jade organic matchas must be orderered in small batches, as only a small portion of the harvest meets the quality standards we rigorously enforce.
Our Single Origin line matcha takes sustainability to another level. It is sourced from a single matcha farm in Shizuoka Prefecture, so we have full transparency into our supply chain. The tea is grown without pesticides and with a 100% organic fertilizer locally produced from organic food scraps. Most innovatively, the tea is grown under solar panels (rather than traditional shading) which helps to generate clean power for nearby homes. We also order our Single Origin products in small batches to ensure we offer the freshest matcha possible. Read more about our Single Origin line
When we all got together to brainstorm names for the company, we started with a quick exercise asking how matcha made us feel. We realized that a lot of similar words kept appearing such as "healthful, powerful, mindful, delightful." That's when Matchaful was born. We all have our own Matchaful story, but in our own unique way. Matcha has greatly impacted each of our lives and we're excited to hear how it impacts yours.