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Build Your Ritual

Premium Japanese Matcha

Direct-trade matcha, thoughtfully curated tools, and plant-based snacks


Houjicha Roasted Green Tea

A premium quality tea with notes of coffee, puffed rice, and cacao.

Quality you can see

Sustainable Japanese Matcha

Vibrantly green, our matcha is ground to order from tea leaves grown on sustainable, multi-generational Japanese family farms.

Plant-based power

Housemade Snacks

Botanically-driven with a focus on functional nutrition, our line of house-made snacks are like nothing you've tried before.


The Ultimate Matcha Experience

Matcha meets botanical elixirs, plant-based snacks, and wabi-sabi philosophy in our experiential matcha wellness cafés.

Sustainable Matcha & Botanical Nutrition

Daily Rituals for Conscious Living

Matchaful is a female-founded purveyor of premium Japanese matcha and active botanical nutrition to support your daily ritual. Everything we do is rooted in our mission to take care: of our bodies, each other, and the earth.

Always Toxin-Tested

The Matchaful Standard

Before our matcha arrives at your front door, it undergoes extensive third-party testing for radiation, heavy metals, and over 700 pesticides and herbicides to ensure it meets Matchaful standards. All our matcha is pesticide-free or certified organic.

Health Benefits of Our Matcha

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Brain Function

Our matcha is rich in L-Theanine, which relaxes the brain, muscles, and blood vessels. It also relaxes alpha waves in the brain and increases dopamine production helping to lower blood pressure, enhance mood, and promote a sense of calm.

Immune Support

Chlorophyll forms tight molecular bonds to neutralize chemicals that can cause oxidative damage and disease. Our matcha has 5 times the chlorophyll of green tea, helping clear skin, protect the blood and heart, and prevent joint inflammation.

Antioxidant Power

Matcha’s antioxidants are primarily potent catechin polyphenols. Our matcha is especially high in Epigallocatechin gallate (EGCG), the most abundant and robust. Catechins can help protect against cancer, prevent heart disease, lower cholesterol, and slow aging.

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What People Are Saying

Some of the best matcha outside of Japan.

Elliott R.

This is my go to matcha. It's the best and smoothest matcha I've tried. It has complexity too. And love that it's sustainable and pesticide-free.

Nora W.

My favorite brand—Kiwami makes every morning great. This is the best matcha company. 5 stars x 100.

Peter T.

In the Press

Preparing the Perfect Matcha

Matcha Sifter Icon


​​Using a fine mesh sieve, sift the powder into your whisking bowl.

Matcha Whisk


Add 2oz of 180°F water to sifted matcha and whisk in a zig zag motion.


Pour your matcha mixture into 6oz of 180° water or hot or cold milk. Sip soundly and enjoy!

Build Your Ritual

Matchaful at Home

Bring the Matchaful experience into the comfort of your own home. With our available matcha and selection of ritual objects, you’re only a few steps away from whisking the perfect cup.