Skip to content
This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Save 15% and earn 5% store credit on all subscription orders

Congratulations! Your order qualified for free shipping Free shipping on subscriptions and orders over $85

Subscribe to our newsletter & get 10% off your first order

Matchaful
Matchaful

  • Shop
    • Shop
      • New Arrivals
      • Bestsellers
      • Shop All Products
      • Gift Card
    • Matcha & Tea
      • Subscription
      • Matcha + Houjicha
      • Loose Teas
    • Housemade Snacks
      • Matcha Granola
    • Tools & Accessories
      • Gift Sets
      • Matcha Tools
      • Ceramics
      • Merch
  • Subscription
  • About
  • Cafés
  • Ritual Bar
  • Matcha Guide
  • Reviews
  • Wholesale
Search
  • Shop
    • Shop
      • New Arrivals
      • Bestsellers
      • Shop All Products
      • Gift Card
    • Matcha & Tea
      • Subscription
      • Matcha + Houjicha
      • Loose Teas
    • Housemade Snacks
      • Matcha Granola
    • Tools & Accessories
      • Gift Sets
      • Matcha Tools
      • Ceramics
      • Merch
  • Subscription
  • About
  • Cafés
  • Ritual Bar
  • Matcha Guide
  • Reviews
  • Wholesale
  • Log in
  • Search
Recipe: Salted Honey Houjicha

Sep 24, 2026

Recipe: Salted Honey Houjicha

Rich amber honey and Celtic sea salt join forces in this simple drink, accentuating the rich cacao and coffee notes in the houjicha for a luxurious experience both hot and iced. 

Spilling the Tea: Taste More in Every Sip
Sep 18, 2026

Spilling the Tea: Taste More in Every Sip

Does your matcha taste grassy or bitter, while someone else insists they’re picking up toasted nuts, delicate florals, or a subtle sweetness? They’re not necessarily imagining it. Matcha can contain an incredible range of flavors, from rich umami and fresh greens to nuttiness, sweetness, and florality. The way you drink...

Recipe: Coconut Water Matcha
Aug 23, 2026

Recipe: Coconut Water Matcha

A beloved summer menu item at Matchaful cafés, the Coconut Water Matcha is simple to make, beautifully layered, and refreshingly light.

Spilling the Tea: Why Matcha is Grown in the Shade
Jul 22, 2026

Spilling the Tea: Why Matcha is Grown in the Shade

One of the biggest reasons matcha tastes nothing like regular green tea comes down to one simple practice: shade. About three to four weeks before harvest, farmers cover their tea plants, blocking up to 90% of sunlight. It's such an important part of the process that the aroma created during...

Spilling the Tea: 3 Simple Ways to Get More from Your Matcha
Jul 07, 2026

Spilling the Tea: 3 Simple Ways to Get More from Your Matcha

We've all been there: you've just had your morning matcha on an empty stomach and suddenly you're feeling a little nauseous. While the gentle, focused energy of matcha can make it tempting to reach for first thing in the morning and sip throughout the day, a few small adjustments can...

Recipe: Watermelon Matcha Spritz
Jun 18, 2026

Recipe: Watermelon Matcha Spritz

Our Iced Watermelon Matcha Spritz blends juicy watermelon, a touch of lemon, and ceremonial-grade matcha over sparkling water. Hydrating, energizing, and the perfect cool-down companion. Ingredients 4 fl oz fresh watermelon purée (blended chunks or pulp OR organic store-bought) ½ tsp fresh lemon juice 1 tbsp maple syrup 4 fl oz...

Kiwami and Tsuyuhikari, now USDA Certified Organic
Jun 03, 2026

Kiwami and Tsuyuhikari, now USDA Certified Organic

Kiwami and Tsuyuhikari are now officially USDA Certified Organic. While the certification is new, the farming practices are not. Hattori-san, the fourth-generation farmer behind both matchas, has never used synthetic pesticides or fertilizers. The certification simply formalizes a commitment to quality and cultivation methods that have been in place for...

Lab Test Results for our Tea Products
Jun 02, 2026

Lab Test Results for our Tea Products

At Matchaful, we take our mission very seriously: we want to deliver the cleanest, highest quality teas possible, from the farm to your whisk. Our farmer orders exhaustive third-party testing for radiation, heavy metals, and over 700 pesticides and herbicides to ensure it meets Matchaful standards.  To be extra sure...

Recipe: Sparkling Rhubarb Lemonade Matcha
May 28, 2026

Recipe: Sparkling Rhubarb Lemonade Matcha

Bright and refreshing, this Sparkling Rhubarb Matcha Lemonade pairs tart rhubarb and lemon with smooth, buttery Hikari matcha, layered over sparkling water. A perfect taste of summer for a hot afternoon. Ingredients 2 fl oz rhubarb juice OR 2-3 rhubarb stalks 1 fl oz lemon juice 1 tbsp maple syrup ⅓...

Spilling the Tea: What Is Single-Cultivar Matcha?
May 11, 2026

Spilling the Tea: What Is Single-Cultivar Matcha?

Not all matcha is created equal. The difference often comes down to something most people have never heard of: the cultivar. We're breaking down what single-cultivar matcha actually means, why it matters, and how it shapes everything in your cup. Think of it like the difference between a Chardonnay and...

Spilling the Tea: The Secret Ingredient Is Actually the Soil
Apr 22, 2026

Spilling the Tea: The Secret Ingredient Is Actually the Soil

You've probably heard the word terroir dropped casually at a wine tasting — that untranslatable French concept that tries to capture everything a place gives to what grows there. The soil, the altitude, the mist at dawn. It sounds poetic because it is. But terroir isn't just for wine. It's...

Recipe: Matcha Plum Spritz
Apr 02, 2026

Recipe: Matcha Plum Spritz

While Japan is known for its springtime cherry blossoms, many consider the early-blooming plum blossoms to be the true first sign of spring. Plum blossoms are in full bloom in Japan right now, and we wanted to celebrate with a drink that captures the season. Bright plum juice beautifully complements...

1 2 3 … 7 →
Matchaful

Learn More

  • Quality Assurance
  • Wholesale
  • NYC Catering
  • Careers
  • FAQ
  • Contact
  • Blog

Helpful Links

  • Gift Cards
  • Subscription Policy
  • Returns & Exchanges
  • Shipping Policy
  • Terms & Conditions
  • Privacy Policy
  • Accessibility

Get 10% Off Your First Order

Join our community for first access to thoughtful content, promotions, product launches, and more.

Email is invalid or already taken.
  • Instagram
  • Facebook
  • Tiktok

© 2026, Matchaful

Close