To refrigerate or not to refrigerate. That's the question. When it comes to matcha, everyone seems to have a storage method they swear by. But one thing is universally true: matcha is best when it’s fresh. Once you open the package, the clock starts ticking. Over time, matcha can lose...
A creamy, soothing matcha latte infused with refreshing mint. Originally served at our Spring & Lafayette pop-up café, the Mindful Mint Latte became a beloved favorite. Now you can recreate this nostalgic Matchaful drink at home.
How much matcha is too much? Our Head of Tea Education breaks down why 4 grams per serving is the standard for flavor, caffeine, and sustainability.
At-home recipe alert: This Valentine’s Day, try making this rose cardamom matcha latte. It was a huge hit in our cafés, and while it’s no longer on the menu, we’re leaking the recipe to bring the café magic straight to your kitchen.A dreamy blend of floral, spiced, and subtly sweet...
We love chai in the fall – that cozy, spiced aroma hits different when the air turns crisp. This season, we’ve been pairing our Houjicha with warming chai spices, and it’s become our new favorite ritual. Houjicha is a roasted Japanese green tea with a soothing, earthy flavor and toasty aroma....
If you’re a matcha fan like we are, you’ve probably seen some alarming headlines about everyone’s favorite brilliant green beverage: Can matcha lead to iron deficiencies? The answer is complicated, but it’s helpful to understand the science behind it. Let’s start with the facts: Matcha contains a number of naturally-occurring...
Whether you’re a dedicated matcha drinker or a newcomer to our world (welcome!), you’ve probably chosen matcha for its sustained energy and calm focus. While matcha has caffeine, there is much less than in coffee — and it feels different. We’ll break it all down for you. On average, the...
Today, we’re spilling the tea on how to whisk matcha the right way so every sip is smooth, flavorful, and foam-topped. While there are plenty of ways to make matcha these days, we believe hand whisking is still the best — it honors centuries of tradition, delivers unmatched texture, and...
If you’ve enjoyed our Vanilla Zen, pastries or parfaits, you’ve probably noticed how quintessentially, deliciously vanilla our vanilla bean is. Matchaful’s noteworthy vanilla bean powder is made by our friends at AGK in Madagascar — a source we met through a Matchaful team member whose family owns an organic vanilla...
Whip up this bright, tangy, and refreshing beverage (sans any milk) to cool off and revitalize in the peak summer heat. Yuzu, a Japanese immune-boosting and anti-inflammatory citrus, is the star of this sipper—helping fuel you through all of the season’s sun-soaked festivities. You can also watch how to make...
Our latest ceremonial grade matcha offering is our most exclusive yet. For years, we’ve been interested in importing matcha ground from the rare Gokou cultivar. After extensive research, we collaborated with our sustainable partner farm in Shizuoka, Japan for access to this special tea. With great excitement, we are proud...
