In Conversation with Cacao Lab
Since opening in 2018, we've been collaborating with siblings Florencia and Federico Fridman of Cacao Lab to blend the health benefits of matcha and ceremonial cacao.
Honoring Our Mental Health
As scientists study the effects of diet on preventative health, they're discovering what matcha drinkers have known for centuries—tea can help reduce stress and improve overall wellbeing.
In Conversation with Anima Mundi
Matchaful focuses on fine ingredients and likeminded partners, which made us fast friends with Anima Mundi founder Adriana Ayales. Here's why matcha and herbs make such a fine pair.
This Is Where We’re Whisking!
Since Matchaful's early days in popup spaces around NYC, our amazing friends and guests have helped us expand into three unique cafés.
Matchaful’s Spring Botanicals with Herbalist Brianna Cherniak
In time for spring, Herbalist Brianna Cherniak breaks down the power and health benefits of some of the season’s strongest herbal allies: berries.
International Women's Day: Together We Make a Difference!
This year, for International Women's Day, we're supporting fellow 1% For the Planet member Kula Project on their mission to empower female entrepreneurs in Rwanda. On March 8, 10% of all sales will be donated to help Kula Fellows achieve their dreams!
Objects for Rituals
Artisan-made pottery and handcrafted tools are a meaningful way to elevate your matcha ritual. They also make for a thoughtful gift for the matcha-obsessed special someone in your life.
Roses are red, Matcha is green...
Roses are romantic, but they aren't just for show. With their health benefits in mind, we've incorporated rose into a number of delicious recipes that you can enjoy at our cafés—or in your own home.
What Makes Kiwami, Kiwami?
What sets one matcha apart from another? How, where, and when a tea plant is harvested will affect its flavor, color, and potency. In quality and taste, there’s another significant, but often forgotten, factor at play—the tea cultivar.
Matchaful Café Now Open at Whole Foods - Manhattan West
The café, located within the grocer’s 60,000-square-foot store, will bring single-origin, pesticide-free matcha and plant-based foods to the Hudson Yards neighborhood.
Celebrating International Tea Day
On International Tea Day we celebrate the history of tea, the farmers that produce it and the art, culture and heritage that it represents. Matchaful's core values stem from Hannah's original mission: to take care. Take care of those around you. Take care of our planet. Take care of yourself. And do...
Mindfulness with Matchaful
Introducing: Mindfulness with Matchaful, a new content series created in partnership with members of our talented community. Enjoy meditation, movement, and mindfulness sessions via our IGTV. We're kicking things off with an Immune Boosting Kundalini Breath Practice led by yoga and nidra teacher, Caley Alyssa.