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Matchaful
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Hiroko-san standing in front of the tea farm

Mar 08, 2023

International Women's Day: In Conversation with Hiroko-san

In honor of Women's History Month and International Women’s Day, we spoke with Hiroko-san, a Board of Director (and the Wife) behind our family-run, partner tea farm in Shizuoka Prefecture, Japan, for a look into her story. Read our full Q&A here.

Hiroko-san standing in front of the tea farm
Mar 08, 2023

International Women's Day: In Conversation with Hiroko-san

In honor of Women's History Month and International Women’s Day, we spoke with Hiroko-san, a Board of Director (and the Wife) behind our family-run, partner tea farm in Shizuoka Prefecture, Japan, for a look into her story. Read our full Q&A here.

In Conversation with milli mylk
Jan 17, 2023

In Conversation with milli mylk

Meet female-founded milli mylk and their flavorful, nutritious, and earth-friendly plant-based mylk. With sustainability at their core, milli worked with food scientists and Michelin-awarded chefs to create the first freeze-dried, plant-based mylk. Freeze-drying suspends their mylks at peak freshness, nutrition, and flavor.

Matchaful Founder Hannah Habes
Jun 08, 2022

World Green Tea Association Names Hannah Habes Winner of 2022 CHAllenge Award

Matchaful is honored to announce that our founder, Hannah Habes, is the recipient of the 2022 CHAllenge Award by the World Green Tea Association. This award recognizes her ambitious efforts to drive the future of tea and the significance of Matchaful Cafés as an important channel for learning about the...

Matcha Harvest Season
May 12, 2022

Matcha Harvest Season

In Japan, green tea for matcha is harvested up to four times per growing season. Each harvest, also known as flush, is used for a different type of matcha. This gives first, second, and third flush tea their own unique flavor properties. Discover the differences between matcha from each flush.

Earth Month 2022: Sustainable Farming at Matchaful
Apr 18, 2022

Earth Month 2022: Sustainable Farming at Matchaful

In honor of Earth Month, we’re highlighting the sustainable farming practices behind our matcha. At Matchaful, our mission to take care of ourselves, each other, and our planet begins at our roots—matcha. Today, all Matchaful matcha is free of both pesticides and synthetic fertilizers. Our range also includes USDA certified organic and solar-panel...

Recipe - Goma Garden Matcha Latte
Mar 31, 2022

Recipe - Goma Garden Matcha Latte

Matcha, Rose, and Sesame: A Perfect Flavor Triangle. Inspired by botanicals of the spring harvest, our culinary team crafted the Goma Garden Matcha Latte. Goma translates to “sesame” in Japanese, and in this recipe floral matcha meets enveloping rose and satisfying, nutty sesame.

Green is Good 🌱 The Health Benefits of Matcha
Mar 22, 2022

Green is Good 🌱 The Health Benefits of Matcha

Beyond its striking, rich green appearance and appealing taste, the health benefits of matcha are what set this powerful tea apart. From traditional farming methods to its chemical compounds, like chlorophyll, L-theanine, and EGCG, learn the background of how matcha supports your mind and body. 

In Conversation with Rainbo
Jan 27, 2022

In Conversation with Rainbo

Rainbo is a medicinal mushroom company founded by Tonya Papanikolov, a longtime friend of Matchaful. We elevate matcha lattes with ingredients that deliver functional nutritional benefits; Rainbo’s products fit right in. Given our synergy, collaborating on a creative latte recipe felt like a natural step.

In Conversation with LAFAZA
Nov 10, 2021

In Conversation with LAFAZA

Vanilla is arguably our culinary team’s favorite ingredient, after matcha. When we first tasted vanilla from LAFAZA, we were immediately smitten with its incredible fragrance and the company’s inspiring mission.

Recipe - Autumn Spice Matcha Latte
Oct 15, 2021

Recipe - Autumn Spice Matcha Latte

Fall is the harvest season, and in the Northeast US, where Matchaful calls home, that means carrots, pumpkins, and apples. For our seasonal café menu, our culinary team was inspired by the abundance of these fall flavors on display at local New York City farmers' markets. The result is a...

Let’s Talk Color
Aug 24, 2021

Let’s Talk Color

Speaking about matcha, we often focus on the remarkable health benefits and the calming effect of the tea ritual. Today, we want to highlight matcha’s most eye-catching feature: the vibrant green color.

Recipe - Lychee Matcha Latte
Aug 11, 2021

Recipe - Lychee Matcha Latte

Inspired by the crisp, zesty, and fragrant produce available at stalls throughout our home neighborhood of Chinatown, this Lychee Matcha Latte recipe is a summer café favorite that you can now make at home!

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