Tea bowls are a testament not only to the history of tea drinking, but to the popularity of the ritual throughout Asia. The many shapes all tell a story of their place of origin or a point in time.
A Breath of Fresh Air is the special drink crafted from our collaboration with Cacao Lab. The combined benefits of matcha and cacao give an extra energy boost, while hibiscus and cardamom ground the heart in kindness and compassion.
Since opening in 2018, we've been collaborating with siblings Florencia and Federico Fridman of Cacao Lab to blend the health benefits of matcha and ceremonial cacao.
As scientists study the effects of diet on preventative health, they're discovering what matcha drinkers have known for centuries—tea can help reduce stress and improve overall wellbeing.
Matchaful focuses on fine ingredients and likeminded partners, which made us fast friends with Anima Mundi founder Adriana Ayales. Here's why matcha and herbs make such a fine pair.
Since Matchaful's early days in popup spaces around NYC, our amazing friends and guests have helped us expand into three unique cafés.
In time for spring, Herbalist Brianna Cherniak breaks down the power and health benefits of some of the season’s strongest herbal allies: berries.
This year, for International Women's Day, we're supporting fellow 1% For the Planet member Kula Project on their mission to empower female entrepreneurs in Rwanda. On March 8, 10% of all sales will be donated to help Kula Fellows achieve their dreams!
Artisan-made pottery and handcrafted tools are a meaningful way to elevate your matcha ritual. They also make for a thoughtful gift for the matcha-obsessed special someone in your life.
Roses are romantic, but they aren't just for show. With their health benefits in mind, we've incorporated rose into a number of delicious recipes that you can enjoy at our cafés—or in your own home.
What sets one matcha apart from another? How, where, and when a tea plant is harvested will affect its flavor, color, and potency. In quality and taste, there’s another significant, but often forgotten, factor at play—the tea cultivar.
The café, located within the grocer’s 60,000-square-foot store, will bring single-origin, pesticide-free matcha and plant-based foods to the Hudson Yards neighborhood.
