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Honoring Our Mental Health

May 06, 2021

Honoring Our Mental Health

As scientists study the effects of diet on preventative health, they're discovering what matcha drinkers have known for centuries—tea can help reduce stress and improve overall wellbeing.

Honoring Our Mental Health
May 06, 2021

Honoring Our Mental Health

As scientists study the effects of diet on preventative health, they're discovering what matcha drinkers have known for centuries—tea can help reduce stress and improve overall wellbeing.

Anima Mundi herbalist and founder Adriana Ayales
Apr 22, 2021

In Conversation with Anima Mundi

Matchaful focuses on fine ingredients and likeminded partners, which made us fast friends with Anima Mundi founder Adriana Ayales. Here's why matcha and herbs make such a fine pair.

Matchaful Mulberry Street Location
Apr 15, 2021

This Is Where We’re Whisking!

Since Matchaful's early days in popup spaces around NYC, our amazing friends and guests have helped us expand into  three unique cafés.

Herbalist Brianna Cherniak at Matchaful
Mar 25, 2021

Matchaful’s Spring Botanicals with Herbalist Brianna Cherniak

In time for spring, Herbalist Brianna Cherniak breaks down the power and health benefits of some of the season’s strongest herbal allies: berries.

International Women's Day: Together We Make a Difference!
Mar 07, 2021

International Women's Day: Together We Make a Difference!

This year, for International Women's Day, we're supporting fellow 1% For the Planet member Kula Project on their mission to empower female entrepreneurs in Rwanda. On March 8, 10% of all sales will be donated to help Kula Fellows achieve their dreams!

Objects for matcha rituals, including chawan, whisk, and scoop
Feb 19, 2021

Objects for Rituals

Artisan-made pottery and handcrafted tools are a meaningful way to elevate your matcha ritual. They also make for a thoughtful gift for the matcha-obsessed special someone in your life.

Roses are red, Matcha is green...
Feb 15, 2021

Roses are red, Matcha is green...

Roses are romantic, but they aren't just for show. With their health benefits in mind, we've incorporated rose into a number of delicious recipes that you can enjoy at our cafés—or in your own home.

What Makes Kiwami, Kiwami?
Aug 21, 2020

What Makes Kiwami, Kiwami?

What sets one matcha apart from another? How, where, and when a tea plant is harvested will affect its flavor, color, and potency. In quality and taste, there’s another significant, but often forgotten, factor at play—the tea cultivar.

Matchaful Café Now Open at Whole Foods - Manhattan West
Jul 20, 2020

Matchaful Café Now Open at Whole Foods - Manhattan West

The café, located within the grocer’s 60,000-square-foot store, will bring single-origin, pesticide-free matcha and plant-based foods to the Hudson Yards neighborhood.

Celebrating International Tea Day
May 21, 2020

Celebrating International Tea Day

On International Tea Day we celebrate the history of tea, the farmers that produce it and the art, culture and heritage that it represents. Matchaful's core values stem from Hannah's original mission: to take care. Take care of those around you. Take care of our planet. Take care of yourself. And do...

Mindfulness with Matchaful
Mar 20, 2020

Mindfulness with Matchaful

Introducing: Mindfulness with Matchaful, a new content series created in partnership with members of our talented community. Enjoy meditation, movement, and mindfulness sessions via our IGTV. ⁣⁣ We're kicking things off with an Immune Boosting Kundalini Breath Practice led by yoga and nidra teacher, Caley Alyssa.

New: Matchaful Café Delivery and Pickup on Caviar
Mar 18, 2020

New: Matchaful Café Delivery and Pickup on Caviar

You asked—we deliver! Matchaful Café is now on Caviar for contactless delivery and pickup. Order your food and drink favorites online now. ⁣⁣⁣⁣ we are also accepting contactless pickup orders by appointment. Call our café to place your order today.

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