Kiwami and Tsuyuhikari are now officially USDA Certified Organic. While the certification is new, the farming practices are not. Hattori-san, the fourth-generation farmer behind both matchas, has never used synthetic pesticides or fertilizers. The certification simply formalizes a commitment to quality and cultivation methods that have been in place for...
At Matchaful, we take our mission very seriously: we want to deliver the cleanest, highest quality teas possible, from the farm to your whisk. Our farmer orders exhaustive third-party testing for radiation, heavy metals, and over 700 pesticides and herbicides to ensure it meets Matchaful standards. To be extra sure...
Bright and refreshing, this Sparkling Rhubarb Matcha Lemonade pairs tart rhubarb and lemon with smooth, buttery Hikari matcha, layered over sparkling water. A perfect taste of summer for a hot afternoon. Ingredients 2 fl oz rhubarb juice OR 2-3 rhubarb stalks 1 fl oz lemon juice 1 tbsp maple syrup ⅓...
Not all matcha is created equal. The difference often comes down to something most people have never heard of: the cultivar. We're breaking down what single-cultivar matcha actually means, why it matters, and how it shapes everything in your cup. Think of it like the difference between a Chardonnay and...
You've probably heard the word terroir dropped casually at a wine tasting — that untranslatable French concept that tries to capture everything a place gives to what grows there. The soil, the altitude, the mist at dawn. It sounds poetic because it is. But terroir isn't just for wine. It's...
While Japan is known for its springtime cherry blossoms, many consider the early-blooming plum blossoms to be the true first sign of spring. Plum blossoms are in full bloom in Japan right now, and we wanted to celebrate with a drink that captures the season. Bright plum juice beautifully complements...
To refrigerate or not to refrigerate. That's the question. When it comes to matcha, everyone seems to have a storage method they swear by. But one thing is universally true: matcha is best when it’s fresh. Once you open the package, the clock starts ticking. Over time, matcha can lose...
A creamy, soothing matcha latte infused with refreshing mint. Originally served at our Spring & Lafayette pop-up café, the Mindful Mint Latte became a beloved favorite. Now you can recreate this nostalgic Matchaful drink at home.
How much matcha is too much? Our Head of Tea Education breaks down why 4 grams per serving is the standard for flavor, caffeine, and sustainability.
At-home recipe alert: This Valentine’s Day, try making this rose cardamom matcha latte. It was a huge hit in our cafés, and while it’s no longer on the menu, we’re leaking the recipe to bring the café magic straight to your kitchen.A dreamy blend of floral, spiced, and subtly sweet...
We love chai in the fall – that cozy, spiced aroma hits different when the air turns crisp. This season, we’ve been pairing our Houjicha with warming chai spices, and it’s become our new favorite ritual. Houjicha is a roasted Japanese green tea with a soothing, earthy flavor and toasty aroma....
