This Is Where We’re Whisking!
Since Matchaful's early days in popup spaces around NYC, our amazing friends and guests have helped us expand into three unique cafés.
Matchaful’s Spring Botanicals with Herbalist Brianna Cherniak
In time for spring, Herbalist Brianna Cherniak breaks down the power and health benefits of some of the season’s strongest herbal allies: berries.
International Women's Day: Together We Make a Difference!
This year, for International Women's Day, we're supporting fellow 1% For the Planet member Kula Project on their mission to empower female entrepreneurs in Rwanda. On March 8, 10% of all sales will be donated to help Kula Fellows achieve their dreams!
Objects for Rituals
Artisan-made pottery and handcrafted tools are a meaningful way to elevate your matcha ritual. They also make for a thoughtful gift for the matcha-obsessed special someone in your life.
What Makes Kiwami, Kiwami?
What sets one matcha apart from another? How, where, and when a tea plant is harvested will affect its flavor, color, and potency. In quality and taste, there’s another significant, but often forgotten, factor at play—the tea cultivar.
Matchaful Café Now Open at Whole Foods - Manhattan West
The café, located within the grocer’s 60,000-square-foot store, will bring single-origin, pesticide-free matcha and plant-based foods to the Hudson Yards neighborhood.
Celebrating International Tea Day
On International Tea Day we celebrate the history of tea, the farmers that produce it and the art, culture and heritage that it represents. Matchaful's core values stem from Hannah's original mission: to take care. Take care of those around you. Take care of our planet. Take care of yourself. And do...
How I Found Matcha Series: w/Carolyn Vinnicombe
The moment you knew matcha changed your life? I started feeling different after ditching coffee and incorporating matcha into my diet. My skin took a longer time to show signs of being clearer and more vibrant, but the immediate change I felt was no longer being jittery after too much coffee.
A Local’s Take on Matchaful
New York City local, Ashley of @back_to_basil recently posted about her thirst quenching experience with Matchaful! Read below to get a local’s take on what we’re up to! Stuck in the city during a heatwave? I feel ya. The air is thick and waiting for the subway can feel...
NEW Sustainable, Reusable, Compostable Bamboo Straws
Months ago we started searching for ways to cut down on our plastic waste, starting with straws. Bamboo is known for it’s many sustainable qualities as a natural wood and fiber. A fast growing grass, bamboo requires no fertilizer and self-regenerates from its own roots, so it doesn’t...
An Inside Look at Our Matcha Tea Farm Travels
We just got back from harvest season in Japan and had an incredible trip. We spent hours hanging out with our farmers, spending time in the tea gardens, and visiting their production facilities. We wanted to share some photos with you of the farms we work with, and a behind...
Why This Beauty Editor Quit Coffee for Matcha and Her Biggest Regret
When we opened our pop-up cafe in Brooklyn last November, we thought it would be a 2 month experiment that would help us get closer to our community in person and test out recipes. We had no idea how much the local community would grow to depend on...