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Kiwami and Tsuyuhikari, now USDA Certified Organic

Jun 03, 2026

Kiwami and Tsuyuhikari, now USDA Certified Organic

Kiwami and Tsuyuhikari are now officially USDA Certified Organic. While the certification is new, the farming practices are not. Hattori-san, the fourth-generation farmer behind both matchas, has never used synthetic pesticides or fertilizers. The certification simply formalizes a commitment to quality and cultivation methods that have been in place for generations, and we’re proud to see that dedication officially recognized. Why this matters When matcha is made, the entire tea leaf is stone-ground and consumed. Because you’re ingesting the whole leaf, the way the tea is cultivated matters deeply, and what’s used on the farm has a direct relationship to...

Jun 02, 2026

Lab Test Results for our Tea Products

At Matchaful, we take our mission very seriously: we want to deliver the cleanest, highest quality teas possible, from the farm to your whisk. Our farmer orders exhaustive third-party testing for radiation, heavy metals, and over 700 pesticides and herbicides to ensure it meets Matchaful standards.  To be extra sure...

Recipe: Sparkling Rhubarb Lemonade Matcha
May 28, 2026

Recipe: Sparkling Rhubarb Lemonade Matcha

Bright and refreshing, this Sparkling Rhubarb Matcha Lemonade pairs tart rhubarb and lemon with smooth, buttery Hikari matcha, layered over sparkling water. A perfect taste of summer for a hot afternoon. Ingredients 2 fl oz rhubarb juice OR 2-3 rhubarb stalks 1 fl oz lemon juice 1 tbsp maple syrup ⅓...

Spilling the Tea: What Is Single-Cultivar Matcha?
May 11, 2026

Spilling the Tea: What Is Single-Cultivar Matcha?

Not all matcha is created equal. The difference often comes down to something most people have never heard of: the cultivar. We're breaking down what single-cultivar matcha actually means, why it matters, and how it shapes everything in your cup. Think of it like the difference between a Chardonnay and...

Spilling the Tea: The Secret Ingredient Is Actually the Soil
Apr 22, 2026

Spilling the Tea: The Secret Ingredient Is Actually the Soil

You've probably heard the word terroir dropped casually at a wine tasting — that untranslatable French concept that tries to capture everything a place gives to what grows there. The soil, the altitude, the mist at dawn. It sounds poetic because it is. But terroir isn't just for wine. It's...

Recipe: Matcha Plum Spritz
Apr 02, 2026

Recipe: Matcha Plum Spritz

While Japan is known for its springtime cherry blossoms, many consider the early-blooming plum blossoms to be the true first sign of spring. Plum blossoms are in full bloom in Japan right now, and we wanted to celebrate with a drink that captures the season. Bright plum juice beautifully complements...

Spilling the Tea: How to Store Matcha (So It Actually Stays Fresh)
Mar 26, 2026

Spilling the Tea: How to Store Matcha (So It Actually Stays Fresh)

To refrigerate or not to refrigerate. That's the question. When it comes to matcha, everyone seems to have a storage method they swear by. But one thing is universally true: matcha is best when it’s fresh. Once you open the package, the clock starts ticking. Over time, matcha can lose...

Creamy mint matcha latte made with ceremonial grade matcha and fresh mint
Mar 06, 2026

Recipe: Mindful Mint Matcha Latte

A creamy, soothing matcha latte infused with refreshing mint. Originally served at our Spring & Lafayette pop-up café, the Mindful Mint Latte became a beloved favorite. Now you can recreate this nostalgic Matchaful drink at home.

Spilling the Tea: How Much Matcha Is Too Much?
Feb 16, 2026

Spilling the Tea: How Much Matcha Is Too Much?

How much matcha is too much? Our Head of Tea Education breaks down why 4 grams per serving is the standard for flavor, caffeine, and sustainability.

Recipe: Rose Cardamom Latte
Feb 09, 2026

Recipe: Rose Cardamom Latte

At-home recipe alert: This Valentine’s Day, try making this rose cardamom matcha latte. It was a huge hit in our cafés, and while it’s no longer on the menu, we’re leaking the recipe to bring the café magic straight to your kitchen.A dreamy blend of floral, spiced, and subtly sweet...

Recipe: HoujiChai
Oct 06, 2025

Recipe: HoujiChai

We love chai in the fall – that cozy, spiced aroma hits different when the air turns crisp. This season, we’ve been pairing our Houjicha with warming chai spices, and it’s become our new favorite ritual. Houjicha is a roasted Japanese green tea with a soothing, earthy flavor and toasty aroma....

Spilling the Tea: Matcha & Iron Absorption
Sep 11, 2025

Spilling the Tea: Matcha & Iron Absorption

If you’re a matcha fan like we are, you’ve probably seen some alarming headlines about everyone’s favorite brilliant green beverage: Can matcha lead to iron deficiencies? The answer is complicated, but it’s helpful to understand the science behind it. Let’s start with the facts: Matcha contains a number of naturally-occurring...

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