A Local’s Take on Matchaful

A Local’s Take on Matchaful

New York City local, Ashley of @back_to_basil recently posted about her thirst quenching experience with Matchaful! Read below to get a local’s take on what we’re up to!



Stuck in the city during a heatwave? I feel ya. The air is thick and waiting for the subway can feel like a form of torture. It’s important to drink plenty of hydrating fluids during this weather to avoid forms of mild dehydration or worse. And if you’re feeling a bit sluggish from the heat, an iced matcha during the day can be a great option to quench thirst and give you a boost of energy.

Introducing Matchaful. Hannah Habes, Matchaful founder, found herself researching ways to improve her health after a diet heavy on processed foods, lack of sleep, and demanding jobs started taking a physical toll. She discovered matcha and all its wonderful health benefits, and after drinking it for a year, she decided to make organic, sustainably grown matcha accessible to more people. Matchaful was born in 2015 and opened its first pop-up in Dumbo in December 2017. This June it came to Smorgasburg and I jumped at the chance to check it out. Artisanal drinks are adorned with flowers and served with bamboo straws. Pictured above are the Moon Berry Magic (matcha, blue majik algae, and elderberry elixir) and a Smorgasburg special, the Summer Asana (match, mint, maple, and lime).

In addition to the Dumbo cafe and weekend spot at Smorgasburg, Matchaful matcha can also be enjoyed in your own home whenever you please. Matchaful just launched a 100 gram packet of Hikari grade matcha for $65. That’s 100 servings of their highest grade, single origin matcha at $0.65 a pop. The ground tea leaves are grown on one farm under the shade provided by solar panels that help power nearby cities. Matchaful is also a member of 1% for the Planet, giving 1% of all sales to non-profits working to preserve our environment. Sounds like a win for everyone if you ask me.




See her full post here.