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Spotlight: Vanilla Bean

Apr 09, 2025

Spotlight: Vanilla Bean

If you’ve enjoyed our Vanilla Zen, pastries or parfaits, you’ve probably noticed how quintessentially, deliciously vanilla our vanilla bean is. Matchaful’s noteworthy vanilla bean powder is made by our friends at AGK in Madagascar — a source we met through a Matchaful team member whose family owns an organic vanilla farm. Drawn to Matchaful’s commitment to transparency and organic, this matcharista worked at our cafe while she was in school and introduced Hannah to the company. Hannah was inspired by her family’s farming practices — and the rest is history. Founded in 1992 in Moroni, Comoros, AGK is a family-owned...

Recipe: Iced Yuzu Matcha Lemonade
Aug 07, 2024

Recipe: Iced Yuzu Matcha Lemonade

Whip up this bright, tangy, and refreshing beverage (sans any milk) to cool off and revitalize in the peak summer heat.  Yuzu, a Japanese immune-boosting and anti-inflammatory citrus, is the star of this sipper—helping fuel you through all of the season’s sun-soaked festivities.  You can also watch how to make...

Introducing Gokou: Our Single-Origin Limited Reserve Matcha
Nov 15, 2023

Introducing Gokou: Our Single-Origin Limited Reserve Matcha

Our latest ceremonial grade matcha offering is our most exclusive yet. For years, we’ve been interested in importing matcha ground from the rare Gokou cultivar. After extensive research, we collaborated with our sustainable partner farm in Shizuoka, Japan for access to this special tea. With great excitement, we are proud...

Jordan and Elise drinking matcha lattes and sitting on a bench in the Matchaful Café with a dark green seigaiha patterned wallpaper behind them
Mar 31, 2023

Meet the Chefs Behind Our Matchaful Cafés

To wrap up Women's History Month, we wanted to highlight some of the incredible women behind Matchaful. Get to know the in-house chefs and culinary masterminds behind some of your Matchaful Café favorites. Meet...   Jordan St. Marthe-Williams, our Pastry Manager   Elise Mascia, our Culinary Manager   Read our conversation below......

Hiroko-san standing in front of the tea farm
Mar 08, 2023

International Women's Day: In Conversation with Hiroko-san

In honor of Women's History Month and International Women’s Day, we spoke with Hiroko-san, a Board of Director (and the Wife) behind our family-run, partner tea farm in Shizuoka Prefecture, Japan, for a look into her story. Read our full Q&A here.

In Conversation with milli mylk
Jan 17, 2023

In Conversation with milli mylk

Meet female-founded milli mylk and their flavorful, nutritious, and earth-friendly plant-based mylk. With sustainability at their core, milli worked with food scientists and Michelin-awarded chefs to create the first freeze-dried, plant-based mylk. Freeze-drying suspends their mylks at peak freshness, nutrition, and flavor.

Matchaful Founder Hannah Habes
Jun 08, 2022

World Green Tea Association Names Hannah Habes Winner of 2022 CHAllenge Award

Matchaful is honored to announce that our founder, Hannah Habes, is the recipient of the 2022 CHAllenge Award by the World Green Tea Association. This award recognizes her ambitious efforts to drive the future of tea and the significance of Matchaful Cafés as an important channel for learning about the...

Matcha Harvest Season
May 12, 2022

Matcha Harvest Season

In Japan, green tea for matcha is harvested up to four times per growing season. Each harvest, also known as flush, is used for a different type of matcha. This gives first, second, and third flush tea their own unique flavor properties. Discover the differences between matcha from each flush.

Earth Month 2022: Sustainable Farming at Matchaful
Apr 18, 2022

Earth Month 2022: Sustainable Farming at Matchaful

In honor of Earth Month, we’re highlighting the sustainable farming practices behind our matcha. At Matchaful, our mission to take care of ourselves, each other, and our planet begins at our roots—matcha. Today, all Matchaful matcha is free of both pesticides and synthetic fertilizers. Our range also includes USDA certified organic and solar-panel...

Recipe - Goma Garden Matcha Latte
Mar 31, 2022

Recipe - Goma Garden Matcha Latte

Matcha, Rose, and Sesame: A Perfect Flavor Triangle. Inspired by botanicals of the spring harvest, our culinary team crafted the Goma Garden Matcha Latte. Goma translates to “sesame” in Japanese, and in this recipe floral matcha meets enveloping rose and satisfying, nutty sesame.

Green is Good 🌱 The Health Benefits of Matcha
Mar 22, 2022

Green is Good 🌱 The Health Benefits of Matcha

Beyond its striking, rich green appearance and appealing taste, the health benefits of matcha are what set this powerful tea apart. From traditional farming methods to its chemical compounds, like chlorophyll, L-theanine, and EGCG, learn the background of how matcha supports your mind and body. 

In Conversation with Rainbo
Jan 27, 2022

In Conversation with Rainbo

Rainbo is a medicinal mushroom company founded by Tonya Papanikolov, a longtime friend of Matchaful. We elevate matcha lattes with ingredients that deliver functional nutritional benefits; Rainbo’s products fit right in. Given our synergy, collaborating on a creative latte recipe felt like a natural step.

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