Let’s Talk Color
Speaking about matcha, we often focus on the remarkable health benefits and the calming effect of the tea ritual. Today, we want to highlight matcha’s most eye-catching feature: the vibrant green color.
What Makes Kiwami, Kiwami?
What sets one matcha apart from another? How, where, and when a tea plant is harvested will affect its flavor, color, and potency. In quality and taste, there’s another significant, but often forgotten, factor at play—the tea cultivar.
Introducing ONE by Matchaful - the First Single Origin Matcha
When I began my matcha mission years ago, I was I placing orders online from teamakers all over Japan, seeking to understand flavor and quality variances. But through all my online shopping, something jumped out — I could never find organic matcha. There was plenty of ceremonial matcha, but...