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Let’s Talk Color

Aug 24, 2021

Let’s Talk Color

Speaking about matcha, we often focus on the remarkable health benefits and the calming effect of the tea ritual. Today, we want to highlight matcha’s most eye-catching feature: the vibrant green color.

Matcha On the Go
Jul 28, 2021

Matcha On the Go

As summer travel beckons, don’t venture out without your matcha essentials. We’ve got everything you need to enjoy an instant boost, wherever you are!

Recipe - Breath of Fresh Air
May 23, 2021

Recipe - Breath of Fresh Air

A Breath of Fresh Air is the special drink crafted from our collaboration with Cacao Lab. The combined benefits of matcha and cacao give an extra energy boost, while hibiscus and cardamom ground the heart in kindness and compassion.

In Conversation with Cacao Lab
May 18, 2021

In Conversation with Cacao Lab

Since opening in 2018, we've been collaborating with siblings Florencia and Federico Fridman of Cacao Lab to blend the health benefits of matcha and ceremonial cacao.

The Most Delicious Pumpkin Spice Matcha Latte
Oct 31, 2017

The Most Delicious Pumpkin Spice Matcha Latte

  It's chilly and crisp and the leaves are falling. Everyone out there is talking about pumpkin spice everything and we wanted to one-up them all with a super simple, healthy version using Matchaful matcha. To be honest - we mainly made this to be up to date with the...

single origin matcha
Oct 31, 2017

Introducing ONE by Matchaful - the First Single Origin Matcha

  When I began my matcha mission years ago, I was I placing orders online from teamakers all over Japan, seeking to understand flavor and quality variances. But through all my online shopping, something jumped out — I could never find organic matcha. There was plenty of ceremonial matcha, but...

Talking Tea Ceremonies: From Japan to New York
Aug 24, 2017

Talking Tea Ceremonies: From Japan to New York

  Find out where the term ‘Ceremonial Grade’ matcha came from   Hello! It's Kate from Matchaful. On Sunday I sat down (and when I say sat down I mean g-chatted in bed on a lazy weekend day in NYC) with Aislynn Van Clief, founding team member and Creative Director...

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