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Posted on March 07 2021

International Women's Day: Together We Make a Difference!

On March 8, we are celebrating International Women’s Day with a day of action and giving. After an amazing partnership in 2020, we are once again supporting fellow 1% For The Planet member Kula Project. Founded by Sarah Buchanan in 2015, the Kula Project aims to eradicate poverty in Rwanda by empowering female entrepreneurs. They support women farmers, coffee growers, and artisans with business training and investments.


Kula Project village and farms in Rwanda  

Sarah has developed a deep connection to Rwanda and its people over many years. “Rwanda is an extraordinary country that has overcome more than most can imagine. But now, they are an extraordinary example for what happens when the people of a nation come together.” Since its inception, the Kula Project has grown to offer educational and business opportunities for women in four regions of the country. Kula Fellows receive financial literacy and business training, as well as one-on-one mentorship, each woman for her unique professional goals.


“Our program was molded over time by the people participating. That’s why it’s successful. The result is the pursuit of their dreams, not ours.”


Kula Fellow Consilia in Rwanda


Matchaful’s 2020 donation covered the fellowship of Consilia, as well as the initial investment in her coffee and honey business. Consilia and her family lost their home in a landslide and were consequently reliant on the help and assistance of friends. Losing her income and independence was emotionally taxing for Consilia: “I found Kula as a family of comfort, I found Kula as a refuge. You guys came along when I really needed support.” With the help of the Matchaful community, Consilia is manifesting her vision of re-building her house and growing her coffee business and apiary.


Kula Fellows in their village in Rwanda


Like many other community-based groups, the Kula Project sprung into action when the Covid-19 pandemic shut down local markets and global supply chains. With a network and infrastructure in place, they were able to pivot to providing emergency food and sanitary aid to over 4,500 individuals.


To support the amazing work of Sarah and her team, Matchaful pledges to donate 10% of online and in-store sales on March 8 to the Kula Project. With your support, we hope to help them achieve their big 2021 goal: build two new Women’s Centers in Rwanda.

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