NOW USDA CERTIFIED ORGANIC

Kiwami + Tsuyuhikari

A longtime commitment to organic matcha, officially recognized.

Visit Us in NYC

Farm-to-Whisk Cafés

Gluten Free | Refined Sugar Free | Seed Oil Free

Build Your Ritual

Premium Japanese Matcha

Direct-trade matcha and thoughtfully curated tools

NOW AVAILABLE

Houjicha Roasted Green Tea

A premium quality tea with notes of coffee, puffed rice, and cacao.

Quality you can see

Sustainable Japanese Matcha

Vibrantly green, our matcha is ground to order from tea leaves grown on sustainable, multi-generational Japanese family farms.

SUSTAINABLE MATCHA & MORE

Matcha for the Modern World

Matchaful is a female-founded purveyor of sustainable botanical nutrition that nourishes mind, body and spirit. We exist to ground you in the moment and empower you to take on your day with every sip and bite. 

SUSTAINABLE MATCHA & MORE

Matcha for the Modern World

Matchaful is a female-founded purveyor of sustainable botanical nutrition that nourishes mind, body and spirit. We exist to ground you in the moment and empower you to take on your day with every sip and bite. 

ALWAYS CLEAN

The Matchaful Promise

Before our matcha arrives at our cafe and your front door, it undergoes extensive third-party testing for radiation, heavy metals, and over 700 pesticides and herbicides to ensure it meets Matchaful standards. All our tea is pesticide-free or certified organic.

ALWAYS CLEAN

The Matchaful Promise

Before our matcha arrives at our cafe and your front door, it undergoes extensive third-party testing for radiation, heavy metals, and over 700 pesticides and herbicides to ensure it meets Matchaful standards. All our tea is pesticide-free or certified organic.

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What People Are Saying

Some of the best matcha outside of Japan.

Elliott R.

This is my go to matcha. It's the best and smoothest matcha I've tried. It has complexity too. And love that it's sustainable and pesticide-free.

Nora W.

My favorite brand—Kiwami makes every morning great. This is the best matcha company. 5 stars x 100.

Peter T.

In the Press

Preparing the Perfect Matcha

Matcha Sifter Icon

Sift

​​Using a fine mesh sieve, sift the powder into your whisking bowl.

Matcha Whisk

Whisk

Add 2oz of 180°F water to sifted matcha and whisk in a zig zag motion.

Pour

Pour

Pour your matcha mixture into 6oz of 180° water or hot or cold milk. Sip soundly and enjoy!

Build Your Ritual

Matchaful at Home

Bring the Matchaful experience into the comfort of your own home. With our available matcha and selection of ritual objects, you’re only a few steps away from whisking the perfect cup.