{"title":"Holiday Shop","description":null,"products":[{"product_id":"matchaful-whisk","title":"Traditional Bamboo Whisk","description":"\u003cp\u003eThe authentic, traditional tool to prepare matcha, Bamboo Whisks were the utensil used thousands of years ago during traditional Japanese tea ceremonies. This is a tool we could not make matcha without.\u003c\/p\u003e\n\u003cp\u003eAfter sifting matcha into a whisking bowl and adding water, gently but swiftly move the whisk in a zigzag motion until frothy. This will provide a light and smooth consistency, heightening the Matchaful experience.\u003c\/p\u003e\n\u003cp\u003eOur whisks are hand-carved and shaped directly out of 100% natural, chemical-free bamboo. Because of this, there is a slight, natural variation in size and shape. Your whisk may not match exactly with the one pictured. After a few uses, the tines\/bristles in the center may straighten out.\u003c\/p\u003e\n\u003cp\u003eWhen not in use, we recommend storing this on our \u003ca href=\"https:\/\/www.matchaful.com\/collections\/accessories\/products\/white-whisk-stand\" title=\"White Ceramic Whisk Stand\" rel=\"noopener\" target=\"_blank\"\u003eWhite Ceramic Whisk Stand\u003c\/a\u003e\u003ca href=\"https:\/\/www.matchaful.com\/collections\/accessories\/products\/whisk-holder-wholesale-1\" title=\"Black Ceramic Whisk Holder\" rel=\"noopener\" target=\"_blank\"\u003e.\u003c\/a\u003e\u003c\/p\u003e","brand":"Matchaful","offers":[{"title":"Default Title","offer_id":14471614022,"sku":"AT010088","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/6704\/products\/traditional_bamboo_whisk.jpg?v=1790613067"},{"product_id":"black-ceramic-chasen-whisk-stand","title":"Black Ceramic Chasen Whisk Stand","description":"\u003cp\u003eThe Black Ceramic Chasen Whisk Stand \u003cmeta charset=\"utf-8\"\u003e(chasen yasume)\u003ci data-stringify-type=\"italic\"\u003e \u003c\/i\u003eis a vital component of your matcha ritual. It will prolong the lifespan of your bamboo whisk. \u003cmeta charset=\"utf-8\"\u003eWe recommend that you store your bamboo whisk on the whisk holder directly after using and cleaning.\u003c\/p\u003e\n\u003cp\u003eThe bamboo prongs of the matcha whisk are delicate and, after repeated use, they can begin to lose shape. While the exact, original shape of the whisk is not meant to hold after use (the curve naturally adjusts and the curl at the ends releases), the whisk stand supports the structure and maintains the shape of the whisk strands.\u003c\/p\u003e","brand":"Matchaful","offers":[{"title":"Default Title","offer_id":17078096646,"sku":"AT010002","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/6704\/products\/celadon_whisk_holder.jpg?v=1790613084"},{"product_id":"hikari-single-origin-matcha","title":"Hikari Single Origin Matcha","description":"\u003cp\u003eHikari, our Single Origin Ceremonial Matcha, offers a smooth and creamy palette with tasting notes of walnut, lemon, and butter. This robustly-bodied matcha is our go-to for creative lattes and smoothies.\u003c\/p\u003e\n\u003cp\u003eSustainably grown in the hills of Shizuoka, Japan, this unique tea is carefully crafted from hand-picked tea leaves of the green tea shrub. What makes Hikari special is its authentic makeup of 100% Japanese matcha from a single source, in comparison to most matcha products which are often blends from multiple farms or mixed with green tea.\u003c\/p\u003e\n\u003cp\u003eSourced from Hattori Tea Farm, a multi-generational single estate, Hikari is ground to order from first harvest tea leaves. It is pesticide-free, fertilized with organic materials, and shaded by solar panels. At Matchaful, we believe you should know where your matcha came from and the journey it took to get to you, from farm-to-whisk™.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIngredients: 100% Pure Japanese Matcha.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNote: The bulk bag contains 1 KG, or 1,000 grams, of matcha powder. For optimal taste, color, and experience, we recommend purchasing only the amount you can consume within 1 month of opening. If you’re an everyday matcha drinker, subsribe to a smaller size to save 15% on each bag and pause, skip, or cancel at any time. \u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Matchaful","offers":[{"title":"30g Tin","offer_id":52715457118439,"sku":"MSK20036","price":42.0,"currency_code":"USD","in_stock":true},{"title":"100g Bag","offer_id":52715457151207,"sku":"MSH20023","price":79.0,"currency_code":"USD","in_stock":true},{"title":"1kg Bag","offer_id":52715457183975,"sku":"MSH20026","price":395.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/6704\/files\/hikari-single-origin-matcha-30g_164fb43e-6ef4-4323-ab0e-f2e3ad58a08a.jpg?v=1790707169"},{"product_id":"gift-card","title":"Matchaful E-Gift Card - Redeemable ONLY at Matchaful.com","description":"\u003cp\u003eGive the gift of Matchaful!\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eGift cards are delivered by email or text and contain instructions to redeem them at checkout. Our gift cards have no additional processing fees and no expiration date.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eINSTRUCTIONS\u003cbr\u003e\u003cbr\u003ePlease enter your gift message in the fields above.\u003cbr\u003e\u003cbr\u003eFor the most seamless and customizable experience, we recommend you provide your email at checkout. \u003cbr\u003e\u003cbr\u003eIf you provide your email, after purchase you will be sent a confirmation email (\"Your Gift Card is Ready!\") containing instructions on how to send the gift card directly to the recipient. You can specify an exact time for the card to be sent.\u003cbr\u003e\u003cbr\u003eIf you provide your phone number, after purchase you will receive a link to the gift card and it will need to be forwarded to the recipient.\u003cbr\u003e\u003cbr\u003eIf you provide your recipient's email or phone instead of your own, they will receive the entire notification flow (order confirmation, etc. in addition to the above). \u003cbr\u003e\u003c\/p\u003e","brand":"Matchaful","offers":[{"title":"$25.00","offer_id":12666640891959,"sku":"12666640891959","price":25.0,"currency_code":"USD","in_stock":true},{"title":"$50.00","offer_id":12666640924727,"sku":"12666640924727","price":50.0,"currency_code":"USD","in_stock":true},{"title":"$75.00","offer_id":32078605090871,"sku":"32078605090871","price":75.0,"currency_code":"USD","in_stock":true},{"title":"$100.00","offer_id":12666640957495,"sku":"12666640957495","price":100.0,"currency_code":"USD","in_stock":true},{"title":"$250.00","offer_id":32089283067959,"sku":"32089283067959","price":250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/6704\/files\/matchaful-gift-card.png?v=1794249255"},{"product_id":"seigaiha-matcha-bowls","title":"Seigaiha Matcha Bowl","description":"\u003cp\u003eDirectly translated, seigaiha means “blue ocean and waves” and refers to the traditional Japanese design made of rows of ocean waves that form a fan-shaped pattern. Seigaiha symbolizes the desire for peaceful living, like tranquil waves.\u003c\/p\u003e\n\u003cp\u003eThese bowls were created in collaboration with Julie Hadley (@jshadley27), a Manhattan-based ceramist. Each bowl is handmade and hand-pressed. They are made from stoneware and are lead-free.\u003c\/p\u003e\n\u003cp\u003eSize:\u003cbr\u003e12oz. bowl \u003cbr\u003e\u003cbr\u003eCare instructions: \u003cbr\u003eDishwasher safe\u003cbr\u003e\u003c\/p\u003e","brand":"Matchaful","offers":[{"title":"White glazed","offer_id":14760289894455,"sku":"Seigaiha Matcha Bowl - White","price":80.0,"currency_code":"USD","in_stock":true},{"title":"Natural","offer_id":14760289927223,"sku":"Seigaiha Matcha Bowl - Natural","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/6704\/products\/white_seigaiha_bowl.jpg?v=1790613216"},{"product_id":"organic-kiwami-single-cultivar-matcha","title":"Organic Kiwami Single Cultivar Matcha","description":"\u003cp\u003eThe word Kiwami translates to \"ultimate\" or \"extreme.\" Displaying a balanced umami flavor, Kiwami presents tasting notes of florals, honey, and cream, a refreshing fragrance, and a hint of natural sweetness.\u003c\/p\u003e\n\u003cp\u003eSustainably grown in the hills of Shizuoka, Japan at Hattori Tea Farm by Hattori-san, a fourth-generation farmer and pioneer in his field, this matcha is carefully crafted from hand-picked tea leaves of a single cultivar: the Okumidori variety, well-renowned for its matcha profile. This makes Kiwami rare, as most matcha is made using a blend of cultivars from multiple farms in order to achieve the desired balanced taste.\u003c\/p\u003e\n\u003cp\u003eShaded by solar panels using Hattori-san's patented technique and fertilized exclusively with organic materials, Kiwami is now USDA Certified Organic, a recognition that reflects how this matcha has always been grown.\u003c\/p\u003e\n\u003cp\u003eAfter harvest, the leaves are steamed immediately to stop oxidation and lock in color, flavor, and nutrients. They're dried, de-stemmed, and de-veined down to pure tencha, then stone-milled to order at low temperatures, so that nothing about the leaf is altered or lost before it reaches you.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIngredients: 100% Pure Japanese Matcha (Okumidori Cultivar, USDA Certified Organic)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003eNote: The bulk bag contains 1 KG, or 1,000 grams, of matcha powder. For optimal taste, color, and experience, we recommend purchasing only the amount you can consume within 1 month of opening. If you’re an everyday matcha drinker, subsribe to a smaller size to save 15% on each bag and pause, skip, or cancel at any time. \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Matchaful","offers":[{"title":"30g Tin","offer_id":52715539398887,"sku":"MSK20037","price":49.0,"currency_code":"USD","in_stock":true},{"title":"100g Bag","offer_id":52715539431655,"sku":"MSK20027","price":98.0,"currency_code":"USD","in_stock":true},{"title":"1kg Bag","offer_id":52715539464423,"sku":"MSK20030","price":490.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/6704\/files\/organic-kiwami-single-cultivar-matcha-30g_13ef3b3a-3896-4260-bfcc-a274462913e8.jpg?v=1790709592"},{"product_id":"cacao-mint-activated-granola-8oz","title":"Cacao Mint Grain-Free Activated Matcha Granola - 8oz","description":"\u003cp\u003eDelicious from the first bite, nourishing for the body, and easy on the eyes—our Activated Matcha Granola is a snack like no other. Originally handcrafted in our plant-based Soho kitchen, this Vitamin A rich granola is completely free of grains and refined sugars.\u003c\/p\u003e\n\u003cp\u003eThe granola’s vibrant green hue comes from our antioxidant-dense \u003ca href=\"https:\/\/www.matchaful.com\/collections\/matcha\/products\/single-origin-hikari-30g-tin\" title=\"Hikari Single Origin Ceremonial Matcha\"\u003eHikari Ceremonial Grade Single Origin matcha\u003c\/a\u003e, which lends a robust yet balanced matcha flavor to the snack. Packed with crunchy clusters of organic hemp and activated pumpkin seeds, our grain-free matcha granola is lightly sweetened with organic maple syrup and coconut sugar. In our Cacao Mint varietal, peppermint extract and organic cacao nibs deliver a refreshing, bittersweet accent.\u003c\/p\u003e\n\u003cp\u003eEnjoy as a superfood breakfast with your favorite yogurt or non-dairy milk or by the handful as a healthy snack throughout the day!\u003c\/p\u003e\n\u003cp\u003eNaturally caffeinated and a good source of manganese, magnesium, iron, and zinc. Best enjoyed within 4 months of delivery.\u003c\/p\u003e","brand":"Matchaful","offers":[{"title":"Default Title","offer_id":37552964403394,"sku":"MSH10081","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/6704\/products\/cacao_mint_matcha_granola_front.jpg?v=1790613269"},{"product_id":"activated-matcha-granola-8oz","title":"Original Grain-Free Activated Matcha Granola - 8oz","description":"\u003cp\u003eDelicious from the first bite, nourishing for the body, and easy on the eyes—our Activated Matcha Granola is a snack like no other. Originally handcrafted in our plant-based Soho kitchen, this Vitamin A rich granola is completely free of grains and refined sugars.\u003c\/p\u003e\n\u003cp\u003eThe granola’s vibrant green hue comes from our antioxidant-dense \u003ca title=\"Hikari Single Origin Ceremonial Matcha\" href=\"https:\/\/www.matchaful.com\/collections\/matcha\/products\/single-origin-hikari-30g-tin\"\u003eHikari Ceremonial Grade Single Origin Matcha\u003c\/a\u003e, which lends a robust yet balanced matcha flavor to the snack. Packed with crunchy clusters of organic hemp and activated pumpkin seeds, our grain-free matcha granola is lightly sweetened with organic maple syrup and coconut sugar.\u003c\/p\u003e\n\u003cp\u003eEnjoy as a superfood breakfast with your favorite yogurt or non-dairy milk or by the handful as a healthy snack throughout the day!\u003c\/p\u003e\n\u003cp\u003eNaturally caffeinated and a good source of manganese, magnesium, iron, and zinc. Best enjoyed within 4 months of delivery.\u003c\/p\u003e","brand":"Matchaful","offers":[{"title":"Default Title","offer_id":37670809010370,"sku":"MSH10080","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/6704\/products\/original_matcha_granola_front.jpg?v=1790612988"},{"product_id":"japanese-kazuho-whisk","title":"Japanese Kazuho Whisk","description":"\u003cp\u003e\u003cstrong\u003eMade in Takayama, Ikoma City, Nara Prefecture, Japan\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis traditional Kazuho-style white bamboo tea whisk (chasen) is made by Chikumeido Sabun, a 24th-generation family-run tea whisk manufacturer in Takayama, Nara Prefecture, Japan. Each whisk is hand-carved from a single piece of 100% natural, chemical-free locally grown bamboo, and features 72 prongs.\u003c\/p\u003e\n\u003cp\u003eAll Chikumeido products are handmade by skilled craftsmen under the guidance of the head of the temple, Mr. Kubo Sabun, who currently serves as Chairman of the Takayama Chasen Traditional Craftsmen Association.\u003c\/p\u003e\n\u003cp\u003eLocated in the northwest region of the Nara Prefecture, the small village of Takayama is known as the most prized area for chasen production—the trade has been passed down by local families for over 500 years since the Muromachi period (1336-1573).\u003c\/p\u003e\n\u003cp\u003eOriginally crafted for the Urasenke school of Japanese tea ceremony, this whisk also makes a wonderful daily tool.\u003cbr\u003e\u003c\/p\u003e","brand":"Matchaful","offers":[{"title":"Default Title","offer_id":45390905213159,"sku":"AT020001","price":88.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/6704\/products\/japanese_kazuho_whisk.jpg?v=1790613012"},{"product_id":"matcha-sifter","title":"Matcha Sifter","description":"\u003cp\u003e\u003cstrong\u003eMade in Tsubame City, Niigata Prefecture, Japan\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe fine mesh body of this minimal, two-part tea strainer (chakoshi) is ideal for sifting clump-free matcha. Its separate receiving dish can be used both as a vessel to hold sifted matcha and as a stand for the strainer. Made of high-quality stainless steel, this sifter was crafted in Tsubame City, an area known for its abundance of mineral resources and production of tableware and metal houseware.\u003c\/p\u003e\n\u003cp\u003eProduction Method: \u003cbr\u003eThe net is spot-welded with the main body and the ring; then the polished finish is cleaned and plated.\u003cbr\u003e\u003cbr\u003eSpecifications: Our sifter is 40 mesh, which means it has 40 openings per linear inch. This mesh size is ideal for producing a smooth, clump-free matcha with consistent texture while still allowing the powder to pass through easily.\u003c\/p\u003e","brand":"Matchaful","offers":[{"title":"Default Title","offer_id":45391336866023,"sku":"AT020004","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/6704\/files\/matcha-sifter-matchaful.jpg?v=1790613018"},{"product_id":"gold-matcha-scoop","title":"Gold Matcha Scoop","description":"\u003cp\u003e\u003cstrong\u003eMade in Tsubame City, Niigata Prefecture, Japan\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eElegant and minimal, this gold measuring scoop is made from high-quality stainless steel to prevent rust and maintain a beautiful luster. We recommend it to easily measure the ideal portion of matcha every time. Each scoop is one serving, approximately 1 tsp, or 2g unsifted matcha. Our Gold Scoop was handcrafted in Tsubame City, an area known for its abundance of mineral resources and production of tableware and metal houseware.\u003c\/p\u003e\n\u003col\u003e\u003c\/ol\u003e","brand":"Matchaful","offers":[{"title":"Default Title","offer_id":45391441625319,"sku":"AT020003","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/6704\/files\/gold-matcha-scoop.jpg?v=1790613030"},{"product_id":"white-ceramic-chasen-whisk-stand","title":"White Ceramic Chasen Whisk Stand","description":"\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThis White Ceramic Chasen Whisk Stand (chasen yasume) is a vital component of your matcha ritual that will prolong the lifespan of your bamboo whisk. We recommend that you store your bamboo whisk on the whisk stand directly after using and cleaning.\u003cbr\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe bamboo prongs of the matcha whisk are delicate and, after repeated use, they can begin to lose shape. While the exact, original shape of the whisk is not meant to hold after use (the curve naturally adjusts and the curl at the ends releases), the whisk stand supports the structure and maintains the shape of the whisk strands.\u003c\/p\u003e","brand":"Matchaful","offers":[{"title":"Default Title","offer_id":45391749808359,"sku":"AT010009","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/6704\/products\/white_whisk_stand.jpg?v=1790613044"},{"product_id":"seigaiha-whisking-bowl","title":"Seigaiha Whisking Bowl","description":"\u003cp\u003eWe've reimagined our best-selling \u003ca href=\"https:\/\/www.matchaful.com\/collections\/shop-all\/products\/seigaiha-matcha-bowls\" title=\"Matchaful Seigaiha matcha tea bowl\" target=\"_blank\"\u003eSeigaiha Matcha Bowl\u003c\/a\u003e into a whisking bowl format. Made in collaboration with Manhattan-based ceramist Julie Hadley this original, Matchaful exclusive design features the seigaiha pattern—a traditional Japanese design made of rows of ocean waves that form a fan-shaped pattern. Directly translated, seigaiha means “blue ocean and waves” and symbolizes the desire for peaceful living, like tranquil waves. We hope this whisking bowl brings tranquility into your matcha routine.\u003c\/p\u003e\n\u003cp\u003eEvery bowl is handmade and hand-pressed in NYC, creating slight variations from bowl to bowl so that no two are exactly the same. Each bowl is made from stoneware and is lead-free.\u003c\/p\u003e\n\u003cp\u003eFind Julie Hadley \u003ca href=\"https:\/\/www.instagram.com\/jshadley27\/\" title=\"Julie Hadley's Instagram\" target=\"_blank\"\u003e@jshadley27\u003c\/a\u003e\u003c\/p\u003e","brand":"Matchaful","offers":[{"title":"Default Title","offer_id":45391888974055,"sku":"AT020011","price":136.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/6704\/files\/seigaiha-whisking-bowl.jpg?v=1790613047"},{"product_id":"houjicha","title":"Houjicha","description":"\u003cp\u003eHoujicha is a roasted Japanese green tea with a soothing and earthy profile. Roasting turns the green tea leaves to a reddish-brown color, removes bitterness, and imparts the tea's signature toasty aroma.\u003c\/p\u003e\n\u003cp\u003eOur houjicha is produced by Osada Tea, and grown from first flush tea leaves in an organic tea farm community within the Tenryu District known as \"organic valley.\" It's rich in antioxidants and l-theanine. Presenting a medium-roast profile, houjicha offers a slightly less caffeinated experience than matcha. Enjoy hot or iced with your milk of choice.\u003c\/p\u003e\n\u003cp\u003eFlavor notes: Coffee, Puffed Rice, Cacao\u003cbr\u003eOrigin: Shizuoka Prefecture, Japan\u003c\/p\u003e\n\u003cp\u003eIngredients: 100% Pure Organic Japanese Green Tea\u003c\/p\u003e","brand":"Matchaful","offers":[{"title":"30g Tin","offer_id":52653695697127,"sku":"HOJ10011","price":30.0,"currency_code":"USD","in_stock":true},{"title":"100g Bag","offer_id":52653695729895,"sku":"HOJ10021","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/6704\/files\/houjicha-tin-30g.jpg?v=1790613299"},{"product_id":"matchaful-tote-bag","title":"Matchaful Tote Bag","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis chic white cotton canvas tote bag, complete with a Matchaful logo, is perfect for both bopping around the city and sustainably toting your groceries. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBag Dimensions: 39cm x 36 cm | Handle Dimensions: 2.5 cm x 60 cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e","brand":"Matchaful","offers":[{"title":"Default Title","offer_id":51029847703783,"sku":"43320957763629","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/6704\/files\/matchaful-tote-bag.jpg?v=1790613397"},{"product_id":"matchaful-dad-hat","title":"Matchaful Dad Hat","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA clean, everyday Matchaful dad hat made from soft 100% brushed cotton twill with our signature embroidered logo. This adjustable, durable brushed cotton cap is perfect for daily wear, matcha lovers, and anyone looking for a minimalist embroidered dad hat.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eFeatures:\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoft 100% Brushed Cotton Twill\u003c\/li\u003e\n\u003cli\u003eFlat polyester embroidered Matchaful logo\u003c\/li\u003e\n\u003cli\u003eHigh-def damask woven labels\u003c\/li\u003e\n\u003cli\u003eAdjustable self-fabric strap with matte silver alloy buckle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA go-to Matchaful hat that pairs effortlessly with any outfit.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Matchaful","offers":[{"title":"Default Title","offer_id":51620380279015,"sku":"Matchaful_Hat_Green","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/6704\/files\/matchaful-dad-hat.jpg?v=1790613590"},{"product_id":"suikaen-black-ceramic-chasen-whisk-stand","title":"Suikaen Black Ceramic Chasen Whisk Stand","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePreserve the shape and longevity of your matcha whisk (or \u003ci\u003echasen\u003c\/i\u003e in Japanese) with this traditional \u003cb\u003eblack porcelain whisk stand\u003c\/b\u003e, thoughtfully handcrafted to support your daily tea ritual.\u003cbr\u003e\u003cbr\u003eMatchaful is proud to source this authentic matcha whisk holder from Suikaen, a heritage teaware producer based in Nara Prefecture, Japan. Made from durable porcelain, this\u003cb\u003e whisk stand \u003c\/b\u003eis designed to maintain the natural curvature of your bamboo chasen, allowing it to dry properly between uses and extending its lifespan.\u003cbr\u003e\u003cbr\u003eSuikaen brings over 500 years of traditional craftsmanship to every piece. As one of the few remaining workshops in Japan producing fully handmade tea ceremony utensils, they use locally harvested bamboo and time-honored techniques rooted in \u003cb\u003echadō\u003c\/b\u003e (the Japanese Way of Tea). Now led by 25th-generation master craftsman Tanimura Yasaburo, the workshop continues its legacy of meticulous, chemical-free production—ensuring each tool is as pure as the tea rituals it supports.\u003cbr\u003e\u003cbr\u003eElegant, functional, and steeped in tradition, this \u003cb\u003eporcelain chasen stand\u003c\/b\u003e is an essential accessory for matcha preparation and a refined addition to any tea set.\u003c\/p\u003e","brand":"Matchaful","offers":[{"title":"Default Title","offer_id":51784908603623,"sku":"AT020014","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/6704\/files\/suikaen-black-ceramic-chasen-whisk-stand-matchaful-1.jpg?v=1790613647"},{"product_id":"suikaen-white-ceramic-chasen-whisk-stand","title":"Suikaen White Ceramic Chasen Whisk Stand","description":"\u003cp\u003ePreserve the shape and longevity of your matcha whisk (or \u003ci\u003echasen\u003c\/i\u003e in Japanese) with this traditional \u003cb\u003ewhite porcelain whisk stand\u003c\/b\u003e, thoughtfully handcrafted to support your daily tea ritual.\u003cbr\u003e\u003cbr\u003eMatchaful is proud to source this authentic matcha whisk holder from Suikaen, a heritage teaware producer based in Nara Prefecture, Japan. Made from durable porcelain, this\u003cb\u003e whisk stand \u003c\/b\u003eis designed to maintain the natural curvature of your bamboo chasen, allowing it to dry properly between uses and extending its lifespan.\u003cbr\u003e\u003cbr\u003eSuikaen brings over 500 years of traditional craftsmanship to every piece. As one of the few remaining workshops in Japan producing fully handmade tea ceremony utensils, they use locally harvested bamboo and time-honored techniques rooted in \u003cb\u003echadō\u003c\/b\u003e (the Japanese Way of Tea). Now led by 25th-generation master craftsman Tanimura Yasaburo, the workshop continues its legacy of meticulous, chemical-free production—ensuring each tool is as pure as the tea rituals it supports.\u003cbr\u003e\u003cbr\u003eElegant, functional, and steeped in tradition, this \u003cb\u003eporcelain chasen stand\u003c\/b\u003e is an essential accessory for matcha preparation and a refined addition to any tea set.\u003c\/p\u003e","brand":"Matchaful","offers":[{"title":"Default Title","offer_id":51784908701927,"sku":"AT020009","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/6704\/files\/suikaen-white-ceramic-chasen-whisk-stand-matchaful.jpg?v=1790613662"},{"product_id":"organic-tsuyuhikari-limited-reserve-matcha-30g","title":"Organic Tsuyuhikari Limited Reserve Matcha - 30g","description":"\u003cp\u003eRoughly translating to \"dew light,\" Tsuyuhikari, our Limited Reserve Matcha, offers a smooth and delicate cup with tasting notes of snap pea, cashew, and grapefruit. With a medium body and low astringency, this single cultivar matcha is ideal for a refined latte, au lait, or ceremonial preparation.\u003c\/p\u003e\n\u003cp\u003eSustainably grown in the lush hills of Shizuoka, Japan at Hattori Tea Farm by Hattori-san, a fourth-generation farmer and pioneer in sustainable tea cultivation, Tsuyuhikari is crafted from a rare single cultivar harvested in small quantities each year from a single tea plant lineage. This makes Tsuyuhikari exceptionally uncommon, as most matcha is made from blends of multiple cultivars sourced from different farms to achieve a consistent flavor profile.\u003c\/p\u003e\n\u003cp\u003eShaded by solar panels using Hattori-san's patented technique and fertilized exclusively with organic materials, Tsuyuhikari is now USDA Certified Organic, a recognition that reflects how this matcha has always been grown.\u003c\/p\u003e\n\u003cp\u003eAfter harvest, the leaves are steamed immediately to stop oxidation and lock in color, flavor, and nutrients. They're dried, de-stemmed, and de-veined down to pure tencha, then stone-milled to order at low temperatures, so that nothing about the leaf is altered or lost before it reaches you.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIngredients: 100% Pure Japanese Matcha (Tsuyuhikari cultivar, USDA Certified Organic)\u003c\/span\u003e\u003c\/p\u003e","brand":"Matchaful","offers":[{"title":"Default Title","offer_id":52152709808359,"sku":"MST20038","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/6704\/files\/organic-tsuyuhikari-limited-reserve-matcha-30g-tin.jpg?v=1790613670"},{"product_id":"sobacha-100g","title":"Sobacha - 100g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eSobacha is made from carefully selected roasted buckwheat kernels. Naturally caffeine free, it steeps into a warm infusion with notes of popcorn, roasted peanut, and toffee, perfect to enjoy any time of day.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eOur sobacha comes from a single producer in Minami Aizu, sourcing buckwheat from select regions across Japan, including Hokkaido, Nagano, and Ibaraki. With no added sugar, flavoring, or caffeine, it's a simple, comforting cup you can brew hot or cold, morning, midday, or right before bed.\u003c\/p\u003e\n\u003cp\u003eFlavor notes: \u003cmeta charset=\"utf-8\"\u003ePopcorn, Roasted Peanut, Toffee\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIngredients: \u003cmeta charset=\"utf-8\"\u003e100% Roasted Buckwheat Kernels\u003c\/p\u003e","brand":"Matchaful","offers":[{"title":"Default Title","offer_id":52467322683623,"sku":"Sobacha100","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/6704\/files\/sobacha_100g_mockup_1.png?v=1790613691"},{"product_id":"kinto-unitea-one-touch-teapot","title":"KINTO UNITEA One-Touch Teapot","description":"\u003cp dir=\"ltr\"\u003eDesigned by KINTO, one of Japan's most respected names in tableware and tea accessories, the UNITEA One-Touch Teapot makes brewing loose leaf as effortless as it is beautiful. A built-in strainer sits right in the lid, so you can steep and pour in one motion, no separate infuser needed. We handpicked this piece as our favorite way to brew our Sobacha at home. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eOne-touch pour with integrated strainer lid\u003c\/li\u003e\n\u003cli\u003eHeat-resistant glass body, 460ml \/ 14oz\u003c\/li\u003e\n\u003cli\u003eSilicone-ringed lid stays secure while pouring\u003c\/li\u003e\n\u003cli\u003eDishwasher safe, minimal parts for easy cleaning\u003c\/li\u003e\n\u003cli\u003eDesigned by KINTO (Japan)\u003c\/li\u003e\n\u003cli\u003ePairs perfectly with our Sobacha\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matchaful","offers":[{"title":"Default Title","offer_id":52606576361703,"sku":"Kinto_Pot","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/6704\/files\/kinto-tea-pot.webp?v=1790613709"},{"product_id":"matcha-ritual-set","title":"Matcha Ritual Set","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003ePlease note that this item will ship on or around November 20th. Our average shipping time with standard ground shipping is 5-6 business days from order placement. \u003cmeta charset=\"utf-8\"\u003eExpedited shipping options are available at checkout. If this item is ordered as part of a larger order, the entire order will ship on November 20th. \u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eElevate your daily ritual with our \u003c\/span\u003e\u003cstrong\u003eMatcha Ritual Set\u003c\/strong\u003e\u003cspan\u003e, a curated collection of premium organic matcha and essential accessories designed for a refined experience at home. Combining traditional craftsmanship with thoughtful design, this all-in-one matcha set makes it easy to create a smooth, aromatic bowl of matcha while bringing greater intention to your daily ritual.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAt the heart of the set is a 30g tin of \u003c\/span\u003e\u003ca href=\"https:\/\/www.matchaful.com\/products\/organic-kiwami-single-cultivar-matcha\"\u003e\u003cspan\u003eOrganic Kiwami Single Cultivar Matcha\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e, celebrated for its elegant floral, honey, and cream flavor notes. Included in the Ritual Set are carefully selected matcha preparation tools, including our \u003c\/span\u003e\u003ca href=\"https:\/\/www.matchaful.com\/products\/matchaful-whisk\"\u003e\u003cspan\u003eTraditional Bamboo Whisk\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e, our \u003c\/span\u003e\u003ca href=\"https:\/\/www.matchaful.com\/products\/white-ceramic-chasen-whisk-stand\"\u003e\u003cspan\u003eWhite Ceramic Chasen Whisk Stand\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e, \u003c\/span\u003e\u003ca href=\"https:\/\/www.matchaful.com\/products\/gold-matcha-scoop\"\u003e\u003cspan\u003eGold Matcha Scoop\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e, and a  matcha \u003c\/span\u003e\u003cspan\u003esifter\u003c\/span\u003e\u003cspan\u003e (not sold separately). \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRooted in Japanese tea tradition and an appreciation for thoughtful craftsmanship, this Matcha Ritual Set is an invitation to slow down and savor the details. Whether you're discovering matcha for the first time or honing your practice, this set is the ultimate gift, either for yourself or for the matcha lover in your life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat's Included\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/www.matchaful.com\/products\/organic-kiwami-single-cultivar-matcha\"\u003e\u003cspan\u003eOrganic Kiwami Single Cultivar Matcha (30g)\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e — Our premium organic ceremonial matcha offering. Perfect for sipping straight or as a latte, with a delicate flavor palate of florals, honey, and cream. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/www.matchaful.com\/products\/matchaful-whisk\"\u003e\u003cspan\u003eTraditional Bamboo Whisk\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e — The time-honored secret to a perfectly frothy bowl of matcha. Our whisks are hand carved; some natural variation is to be expected.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/www.matchaful.com\/products\/white-ceramic-chasen-whisk-stand\"\u003e\u003cspan\u003eWhite Ceramic Chasen Whisk Stand\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e —  An essential pair to a bamboo whisk. This helps maintain the shape of the whisk and extend its lifespan. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eMatcha Sifter\u003c\/span\u003e\u003cspan\u003e — The secret to perfect matcha preparation, the matcha sifter helps break up clumps prior to whisking for a silky-smooth mouthfeel. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/www.matchaful.com\/products\/gold-matcha-scoop\"\u003e\u003cspan\u003eGold Matcha Scoop\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e — Crafted from stainless steel, our Gold Matcha Scoop is produced in Tsubame City, a region of Japan renowned for its metal craftsmanship. \u003c\/span\u003e\u003c\/p\u003e","brand":"Matchaful","offers":[{"title":"Default Title","offer_id":52997720473831,"sku":"RitualSet_New","price":144.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/6704\/files\/matcha-ritual-set-matchaful.jpg?v=1793904215"},{"product_id":"matcha-tin-trio","title":"Matcha Tin Trio","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan style=\"color: rgb(255, 42, 0);\"\u003ePlease note that this item will ship on or around November 13th. Our average shipping time with standard ground shipping is 5-6 business days from order placement. \u003cmeta charset=\"utf-8\"\u003eExpedited shipping options are available at checkout. If this item is ordered as part of a larger order, the entire order will ship on or around November 13th. \u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDiscover the depth and diversity of Japanese matcha with a curated gift set featuring three 30g tins of our exceptional ceremonial matcha. Each tin offers an opportunity to explore the nuanced flavor, distinctive aroma, and vibrant color crafted by our Chief Cultivation Expert Hattori-san in Shizuoka. Learn more about Hattori-san on our \u003c\/span\u003e\u003ca href=\"https:\/\/www.matchaful.com\/blogs\/the-matchaful-blog\/hattori-san-matchaful-chief-cultivation-expert\"\u003e\u003cspan\u003eblog\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBeautifully presented and made for meaningful moments, this \u003c\/span\u003e\u003cspan\u003ethree-tin matcha gift set \u003c\/span\u003e\u003cspan\u003ecelebrates the beauty of simplicity, the integrity of exceptional tea, and the rituals that bring us closer to it. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThree matcha teas. Endless moments to savor.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/www.matchaful.com\/products\/organic-tsuyuhikari-limited-reserve-matcha-30g\"\u003e\u003cspan\u003eOrganic Tsuyuhikari Limited Reserve Matcha\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e — Our rare Limited Reserve Matcha offers a smooth, decadent experience with flavor notes of snap pea, cashew, and grapefruit. With a medium body and low astringency, this single cultivar matcha is bound to impress any matcha lover, whether prepared straight or with a splash of milk. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/www.matchaful.com\/products\/single-origin-kiwami-tin-30g\"\u003e\u003cspan\u003eOrganic Kiwami Single Cultivar Matcha\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e — With a balanced umami flavor, Kiwami offers flavor notes of florals, honey, and cream, a refreshing fragrance, and a hint of natural sweetness. Perfect straight or as a latte. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/www.matchaful.com\/products\/hikari-single-origin-matcha\"\u003e\u003cspan\u003eHikari Single Origin\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e\u003ca href=\"https:\/\/www.matchaful.com\/products\/hikari-single-origin-matcha\"\u003e Matcha\u003c\/a\u003e — Hikari offers a smooth and creamy palette with flavor  notes of walnut, lemon, and butter. This robust matcha is our go-to for creative lattes and smoothies.\u003c\/span\u003e\u003c\/p\u003e","brand":"Matchaful","offers":[{"title":"Default Title","offer_id":52997748916455,"sku":"ThreeTinSet_New","price":140.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/6704\/files\/matcha-tin-trio-matchaful.jpg?v=1793908577"}],"url":"https:\/\/www.matchaful.com\/collections\/holiday-shop.oembed","provider":"Matchaful","version":"1.0","type":"link"}